Serious Creativity - Brossura

Bono, Edward De

Brossura

ISBN 10: 0006379583 ISBN 13: 9780006379584

Casa editrice: HarperCollins, 1995

Riassunto

Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.

Su questo libro

Dalla quarta di copertina:

A DELIBERATE, SYSTEMATIC APPROACH TO CREATIVITY ON DEMAND.

Cost-cutting, downsizing and quality have run their course. The great need now is for new ideas.

Since its first publication, 'Serious Creativity' has rapidly become the standard textbook on creativity on demand. Creativity is no longer a matter of old-fashioned brainstorming and hoping that ideas will somehow happen. There are now formal tools that can be used deliberately and systematically.

Edward de Bono, the originator of lateral thinking and widely acknowledged leading international authority in the field of creative thinking, writes with twenty-five years of experience and a long list of prominent clients behind him (Du Pont, Exxon, Shell, Ford, IBM, British Airways, Ciba Geigy, Citibank to name a few...).

By learning his methods of 'serious' creativity, which are now widely in use and have stood the test of time, 'conformists' can become more creative that 'the rebels'. Creativity need no longer be a mystery or a special gift – it is a skill that can be learned and applied.

Su questa edizione

• Editore: HarperCollins
• Data di pubblicazione: 1995
• ISBN 10: 0006379583
• ISBN 13: 9780006379584
• Rilegatura: Copertina flessibile
• Numero di pagine: 352