The Selling of the President: The Classic Account of the Packaging of a Candidate - Brossura

McGinniss, Joe

Brossura

ISBN 10: 0140112405 ISBN 13: 9780140112405

Casa editrice: Penguin Publishing Group, 1988

Riassunto

Records the important role played by advertising technicians, ghost writers, P. R. experts, and pollsters in the 1968 presidential campaign of Richard Nixon

Su questo libro

L'autore:

Joe McGinniss was a young Philadelphia journalist when he began to follow the team of public relations men and television specialists who created Richard Nixon's image for the American public during the presidential campaign of 1968. In 1969, with the publication of The Selling of the President, Joe McGinnis immediately became a nonfiction star of the first rank. His other books include Heroes, Going to Extremes, Fatal Vision, Cruel Doubt, and a novel, The Dream Team. He lives in Williamstown, Massachusetts.

Joe McGinniss was a young Philadelphia journalist when he began to follow the team of public relations men and television specialists who created Richard Nixon's image for the American public during the presidential campaign of 1968. In 1969, with the publication of The Selling of the President, Joe McGinnis immediately became a nonfiction star of the first rank. His other books includeHeroes, Going to Extremes, Fatal Vision, Cruel Doubt, and a novel,The Dream Team. He lives in Williamstown, Massachusetts.

Product Description:

McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues bore voters and that image is what counts.[...]

Su questa edizione

• Editore: Penguin Publishing Group
• Data di pubblicazione: 1988
• ISBN 10: 0140112405
• ISBN 13: 9780140112405
• Rilegatura: Copertina flessibile
• Numero di pagine: 272