Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales - Brossura

Gallagher, Bill; Wilson, Orvel Ray; Levinson, Jay Conrad

Brossura

ISBN 10: 0395578205 ISBN 13: 9780395578209

Casa editrice: Harperbusiness, 1992

Riassunto

The author of Guerilla Marketing and Guerilla Marketing Attack teaches the skills salespeople need to get ahead of their colleagues, discussing cold calling, research, prospecting, and more. Original. 40,000 first printing. Tour.

Su questo libro

Product Description:

Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. "Mindmaps" are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.

Su questa edizione

• Editore: Harperbusiness
• Data di pubblicazione: 1992
• ISBN 10: 0395578205
• ISBN 13: 9780395578209
• Rilegatura: Copertina flessibile
• Numero di pagine: 226