Public Relations Writing - Brossura

Harry L. Phillips

Brossura

ISBN 10: 0495566772 ISBN 13: 9780495566779

Casa editrice: Wadsworth, 2007

Riassunto

PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The writing principles section, which covers both style and techniques, is followed by Public Relations writing assignments that students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex Public Relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this thorough and comprehensive guide.

Su questa edizione

• Editore: Wadsworth
• Data di pubblicazione: 2007
• ISBN 10: 0495566772
• ISBN 13: 9780495566779
• Rilegatura: Copertina flessibile
• Numero di pagine: 512