Amazon's business model is deceptively simple: make online shopping so easy that customers won't think twice. It can be summed up by that button on every page: 'Buy now with one click'.
Why has Amazon been so successful? Much of it hinges on Jeff Bezos, the CEO and founder, whose unique character and ruthless business sense have driven Amazon relentlessly forward.
Through interviews with Amazon employees and competitors, One Click charts Bezos's rise from computer nerd to world-changing entrepreneur. It reveals how he makes decisions and where he will take Amazon next.
Amazon is a case study in how to reinvent an entire industry. It is one that anyone in business ignores at their peril.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 35,26
Da: Regno Unito a: U.S.A.
Descrizione libro paperback. Condizione: New. Rapidly dispatched worldwide from our clean, automated UK warehouse within 1-2 working days. Codice articolo mon0000250553
Descrizione libro Condizione: New. Book is in NEW condition. 0.65. Codice articolo 0670920665-2-1
Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published 0.65. Codice articolo 353-0670920665-new