The 30 Day MBA: Your Fast Track Guide to Business Success - Brossura

Barrow, Colin

Brossura

ISBN 10: 0749469900 ISBN 13: 9780749469900

Casa editrice: Kogan Page Ltd, 2013

Riassunto

The 30 Day MBA covers the essential elements and core disciplines in a top MBA program. The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy. It includes thorough explanation and examples of the "break even analysis," used by MBAs for making cost, volume, pricing and profit decisions, as well as analysis of the emergence of brands in developing countries.

This third edition contains a wealth of additions and enhancements including a table that illustrates which of the world's top business schools have been researched and drawn on for content; a Business Concepts Index that allows readers to quickly find the business tool or technique relevant to the area of business they are interested in exploring; coverage of four key optional modules that every MBA student should take; insights on the top 10 business gurus that every MBA student must know about such as Peter Drucker, Stephen Covey, Ken Blanchard and Tom Peters. It also incorporates external reading and resources, online library and information sources, case studies and links to online self-assessment tests.

Su questo libro

Recensione:

"A great refresher and would also work as a primer for prospective students. Working through this book and tests should help you sound like an MBA and probably even pass for one!" (Customer review)

"I've always had that niggling feeling that I'm missing some key concepts and ideas that could really help me. The book is simple and concise and covers everything in exactly the level of detail I need, to fill in those missing gaps." (Customer review) --(Customer review)

Descrizione del libro:

This third edition of an international bestseller includes plenty of new international case examples to illustrate the current business and financial world.

Includes hundreds of free open access resources provides access to lectures from the world's top business schools

Gives busy, cash strapped, knowledge hungry managers 90% of the value of an MBA at 0.0001% of the cost

Su questa edizione

• Editore: Kogan Page Ltd
• Data di pubblicazione: 2013
• ISBN 10: 0749469900
• ISBN 13: 9780749469900
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 323