The 30 Day MBA in International Business: Your Fast Track Guide to Business Success - Brossura

Barrow, Colin

Brossura

ISBN 10: 0749475420 ISBN 13: 9780749475420

Casa editrice: Kogan Page, 2016

Riassunto

As domestic business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is crucial.  The second edition of The 30 Day MBA in International Business thoroughly explains the current business environment, offers brand new case studies on IKEA, Ford Motors, Match.com, Shell, and HP, and is packed with links to free online resources.  Chapters cover international marketing strategy, managing international organizations, selecting global strategic partners, finance, accounting, and human resource management.  This book will help managers, aspiring managers, and business students understand export trading to the benefit of their businesses. 

Su questo libro

Descrizione del libro:

Allows the reader access to the international business skills taught at top business schools

Provides a thorough grounding in the history of international trade as well as the key new topics covered in the world's top business schools

Includes links to teaching resources and video lectures and a list of sources and websites essential for keeping ahead of international business developments around the world

Online Resources: bonus chapter on business communication, self-test question and answers and appendices

L'autore:

Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co authored ten books in the Dummies series. He was Head of the Enterprise Group at Cranfield School of Management, a leading international business school, for ten years, and he has lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook, The 30 Day MBA, The30 Day MBA in Marketing and The 30 Day MBA in Business Finance (Kogan Page).

Su questa edizione

• Editore: Kogan Page
• Data di pubblicazione: 2016
• ISBN 10: 0749475420
• ISBN 13: 9780749475420
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 352