Contemporary Tourism: An International Approach - Brossura

Cooper

Brossura

ISBN 10: 1906884250 ISBN 13: 9781906884253

Casa editrice: Goodfellow Pub Ltd, 2012

Riassunto

The study of tourism and indeed the tourism industry is changing constantly. Now in its second edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics and pro-poor tourism. In particular, it highlights the ongoing threats from terrorism and health scares faced by the tourism industry today, and discusses the related security and risk management strategies, illustrating the potential implications for the patterns and flow of tourism in the future. Divided into five sections, each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self review questions, checklists and case studies. URL links will be heavily present through the text so that users of the ebook or echapters can have direct links to up to date sources of information. Cases will be both thematic and destination-based and always international. They will be used to emphasise the relationship between general principles and the practice of tourism looking at areas such as business and special interest tourism and the role of technology. The five sections will cover: Contemporary Tourism Systems; The Contemporary Tourist; The Contemporary Tourist Destination; Tourism Futures; Teaching and Studying Contemporary Tourism. The text will also provide an annotated, authoritative and thorough set of resources to guide the reader through the topic area including online resource sites for both students and lecturers.

Su questo libro

L'autore:

Professor Chris Cooper is Dean of the Oxford Brookes Business School. He has more than twenty-five years experience in the tourism sector, beginning his career in market planning and research with the UK's largest tour operator, Thomson Travel, and he has since worked as a researcher and teacher in every region of the world. Today, Professor Cooper works with international agencies in tourism research and education, such as the European Union, the International Labour Organization, the OECD and ASEAN but primarily with the UN World Tourism Organization where he held the Chair of the UNWTO's Education and Science Council from 2005 - 2007. Professor C Michael Hall is Professor of Marketing at Canterbury University in New Zealand. He is also Docent in the Department of Geography, University of Oulu, Finland and a visiting professor at Linneaus University, Kalmar, Sweden; Sheffield Business School, UK; and the School of Tourism and Hospitality Management, Southern Cross University, Australia. He has longstanding teaching, publication and research interests in tourism, regional development and social/green marketing with particular emphasis on issues of place branding and marketing as well as conservation and environmental change, environmental history, event management, gastronomy, international business, regional studies and sustainable consumption.

Su questa edizione

• Editore: Goodfellow Pub Ltd
• Data di pubblicazione: 2012
• ISBN 10: 1906884250
• ISBN 13: 9781906884253
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 372