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Editore: Brand: Harperbusiness, 1996
ISBN 10: 0887307981ISBN 13: 9780887307980
Da: Ergodebooks, Houston, TX, U.S.A.
Libro
Hardcover. Condizione: Good. Bob Tasca is the world's most effective practitioner of customer service, and his accomplishments are staggering. His tiny Lincoln-Mercury dealership in Rhode Island is consistently among the world's best in sales volume, prompting competitors to visit in droves to observe "the genius" in action. Tasca has at times achieved the unheard-of feat of capturing 24 percent of his metro market (meaning that one in every four car buyers "drives Tasca"), and he regularly sees 65 percent of his customers return, tripling the loyalty ratio of his competitors. His service department is considered the world's most efficient - sometimes described by awestruck observers as resembling six Indy 500 pit crews working in concert - and his guesses about which inventory is likely to sell seem touched with clairvoyance.Now, for the first time, Tasca explains in fascinating detail how to win customer loyalty, revealing the secrets that compel his customers to "buy Tasca" year after year - literally until death (or debt) forces them to part. He presents a whole new model for thinking about compensating co-workers and several new models for measuring whether customers are getting what they truly want. Equally applicable for a software company middle manager, bookstore owner, or appliance retailer (indeed, anyone in a relationship business), Tasca's pithy insights and bulleted lessons will, if assiduously applied, quickly result in sales dominance.
Editore: Brand: HarperBusiness, 1998
ISBN 10: 0887308767ISBN 13: 9780887308765
Da: Ergodebooks, Houston, TX, U.S.A.
Libro Prima edizione
Hardcover. Condizione: Good. First Edition. Welcome to the world of Martin "Buzzy" Schwartz, Champion Trader--the man whose nerves of steel and killer instinct in the canyons of Wall Street earned him the well-deserved name "Pit Bull." This is the true story of how Schwartz became the best of the best, of the people and places he discovered along the way and of the trader's tricks and techniques he used to make his millions.Writing with great verve and style, Schwartz makes us a part of the action as we follow his career from his first gut-wrenching day trading options on the American Stock Exchange to his enormous successes trading futures, his pursuit of secretive foreign money for his hedge fund, the night he spent trading bonds during the Golf War (in that first tumultuous night, he made $1.2 million by dawn), and the often painful yet valuable personal lessons he learned the hard way.It's a high-pressure, high-stakes world rarely seen by outsiders and rarely written about by its inhabitants. Here, fortunes are made and lost in moments, and nobody brings it to life better than Marty Schwartz, the man Barron's calls "the best there is." His stories are irresistable, and his candid accounts of his smart moves and blunders alike are priceless.Appended to each chapter are fascinating "lessons" Schwartz has learned about the financial markets--where you'll learn about the attitude, style and strategies that make Schwartz a winner. For the real nuts and bolts, turn to the end of the book and plunge into "The Pit Bull's Guide to Successful Trading," a manual covering Schwartz' favorite trading methods, market analysis tools and indicators.Whether you want to play the markets yourself, are curious about how the buccaneer traders of Wall Street make (and lose) their money or simply want to be entertained by a rollicking good story, Pit Bull is a book you won't want to miss.
Editore: Brand: HarperBusiness, 1991
ISBN 10: 0887305008ISBN 13: 9780887305009
Da: Ergodebooks, Houston, TX, U.S.A.
Libro
Hardcover. Condizione: Good. For professional and individual investors, executives or business students, a unique atlas of what makes the markets move.
Editore: Brand: Harperbusiness, 1969
ISBN 10: 0887309011ISBN 13: 9780887309014
Da: Ergodebooks, Houston, TX, U.S.A.
Libro Prima edizione
Hardcover. Condizione: Good. First Edition. The memoir of an Israeli operative who has now retired to become a successful international businessman. Writing under a pseudonym to protect his identity, the author shares the wisdom that he gained while simultaneously running international business enterprises and carrying out military assignments for the Massad. The author uses these experiences to teach lessons such as when to exercise power, the elements of a winning team, why simplicity is the best strategy, how to make the best of bad situations, and how to succeed against the odds. Annotation c. by Book News, Inc., Portland, Or.
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Editore: Brand: HarperBusiness, 2014
ISBN 10: 0062215671ISBN 13: 9780062215673
Da: Ergodebooks, Houston, TX, U.S.A.
Libro
Hardcover. Condizione: Good. Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework-the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.How people buy things has changed profoundly-yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes.Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
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Editore: Brand: HarperBusiness, 1998
ISBN 10: 0887307728ISBN 13: 9780887307720
Da: Ergodebooks, Houston, TX, U.S.A.
Libro
Hardcover. Condizione: Good. Imagine a company that receives five times as many letters of praise as complaints. Picture a business for which tens of thousands of customers line up, unsolicited, to open an account. Think of a global corporation that continues to set record earnings year after year, despite increasingly heavy competition. Then envision knowing the keys to these companies' successes--and using them to your company's benefit.Southwest Airlines, Charles Schwab, Land's End, American Express, Staples, and USAA--at a time when "customer service" might seem to be more about talk than action, the six companies profiled in this book have gone beyond lip service to surpass the competition by putting quality service at the core of their value systems. In Customer Service, the second book in the BusinessMasters series, you'll discover the innovative strategies these six companies have used to triumph through their commitment to excellence in customer service. Edited by noted customer service expert and New York Times--bestselling author Fred Wiersema, this definitive guide offers field-proven philosophies, how-to tools, and invaluable insights gained from years of providing superior service to millions of customers across the country and around the world.Discover how Southwest Airlines has built a $3.8 billion industry by going beyond the call of duty time and time again. (The airline's agents have been known to drive passengers to their destinations several hours away in rare cases of delays or schedule mix-ups!) Find out how Land's End keeps its promise of reliability no matter what (even during a UPS strike, when the company kept its policy of quick delivery by creating its own mini-post office)--making it the nation's leading apparel catalog. And learn how Charles Schwab has developed a system to turn customer complaints into opportunities that actually strengthen their bond to consumers. The strategies of these companies vary, but their principles remain the same: they anticipate consumer needs and find every way they can to meet them, constantly challenging themselves to improve their service and demonstrate their respect for their customers as individuals.Through these inspiring profiles you'll also learn:Why meeting customers' needs on an individual level actually outweighs a factor such as cost.How the most successful companies excel by making employee happiness a top priorityWhy simplifying your message and focusing your service will keep customers coming backHow developing ways to measure customer input, disseminate it company-wide, and utilize it to grow with your customers can be the most important thing you can do for your businessWith this short, accessible book, entrepreneurs and executives alike will glean the tools and insights needed to create a successful customer-oriented culture that is defined by service excellence.
Editore: Brand: HarperBusiness, 1986
ISBN 10: 0887300391ISBN 13: 9780887300394
Da: Ergodebooks, Houston, TX, U.S.A.
Libro
Softcover. Condizione: Good. Book by Richelson, Jeffrey T.
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Editore: Brand: Harperbusiness, 1996
ISBN 10: 0887307329ISBN 13: 9780887307324
Da: Ergodebooks, Houston, TX, U.S.A.
Libro
Hardcover. Condizione: Good. In Plastic: The Making of a Synthetic Century, Stephen Fenichell takes a fresh, irreverent look at the substance we all love to hate. The book moves from the early astonishment at such inventions as celluloid film and waterproof clothing; to the nylon-stocking riots after World War II; to the revolutionary, yet practical, proliferation of Tupperware in the '50s. Fenichell's sweeping assessment of the social and economic revolutions brought on by plastic extends from the sublime to the absurd, the beautiful to the mundane, demonstrating how scientists, artists, politicians, and the buying public have all molded, and also been molded by, plastic.
Editore: Brand: HarperBusiness, 1998
ISBN 10: 0887309038ISBN 13: 9780887309038
Da: Ergodebooks, Houston, TX, U.S.A.
Libro
Hardcover. Condizione: Good. You're about to roll out a major new product. Or present a hot idea before a large group that includes your boss, his boss and her boss. Or meet with the new CEO of a competing company about your dream job.You're smart. You're successful. You're prepared. You're also wishing there was something you could do to stack the deck in your favor.There is.The first completely accessible and practical guide to getting ahead in business using intuition and other alternative techniques, The Executive Mystic shows how the power of astrological predictions, tarot-card readings, colors, herbs and stones can provide the highly coveted edge you need to succeed in today's hypercompetitive marketplace.Looking to win new business? Enhance creativity? Present yourself more confidently? In this provocative new book, Barrie Dolnick, a highly profiled consultant to corporations and individuals in finance, banking, marketing, law and film, provides simple yet effective exercises to help identify your natural psychic abilities, along with occasion-specific tips, techniques and tools for success in nearly every business situation.For anyone looking to get ahead in business -- from senior-level execs to temps, middle managers to freelancers -- The Executive Mystic provides the psychic scoop on how (and when) to:prepare for a difficult meeting or a hard sell attract opportunity and increase profitability initiate new projects and close deals score a new job or promotion create a more productive work environment assemble a effective staff or team negotiate more skillfully protect yourself from office politics deflect negativity, maximize quality and get resultsWith its easy-to-follow instructions for using astrology, graphology and other executive oracles, The Executive Mystic elevates personal empowerment to a psychic plateau.
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Editore: Brand: HarperBusiness, 2000
ISBN 10: 0887307914ISBN 13: 9780887307911
Da: Ergodebooks, Houston, TX, U.S.A.
Libro Prima edizione
Hardcover. Condizione: Good. First Edition. New and updated appraisals of the winninginvestment techniques of seventeen of thegreatest "Money Masters"-- both new and old--by a bestselling financial expertIn Money Masters of Our Time John Train once again displays his ability to explain clearly the strategies, experience, and human qualities of those money masters who have stood the test of time, as well as newer ones. He brings together experts who represent various investment "schools"--growth, value, technology, emerging markets, specialty companies, micro-caps, turnarounds, top down, bottom tip, and others--clarifying their similarities and differences and showing how different methods and techniques work.Whether contrasting the long-term approach of Warren Buffett, with the "relentless pursuit" style of Peter Lynch or distilling the principles of market timing or expounding a list of investment "don'ts," John Train makes the collective wisdom of the greatest, most successful investors available to all, professional and amateur alike. Money Masters of Our Time covers the investment methods of: T. Rowe Price, Warren Buffett, Paul Cabot, Philip Carret, Philip Fisher, Benjamin Graham, Mark Lightbown, Peter Lynch, John Neff, Richard Rainwater, Julian Robertson, Jim Rogers, George Soros, Michael Steinhardt, John Templeton, Ralph Wanger, and Robert Wilson. Train focuses on their investment techniques and also gives critical evaluations. The text includes an Introduction, Appendixes, and an Index.
Editore: Brand: HarperBusiness, 1994
ISBN 10: 0887306373ISBN 13: 9780887306372
Da: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Libro
Condizione: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
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Editore: Brand: HarperBusiness, 1999
ISBN 10: 0887306764ISBN 13: 9780887306761
Da: Front Cover Books, Denver, CO, U.S.A.
Libro
Condizione: new.
Editore: Brand: HarperBusiness, 1994
ISBN 10: 0887306381ISBN 13: 9780887306389
Da: Ergodebooks, Houston, TX, U.S.A.
Libro
Softcover. Condizione: new. Here are insights into nine of the most successful investors of our time -- Benjamin Graham, Warren Buffett, John Templeton, and Philip Fisher, among others. In these fascinating profiles John Train reveals the unique investment styles that have made each a master: the traits that distinguish them from the crowd and the techniques that create the single characteristic unifying them all -- consisently profitable investments. Their methods, Train reveals, include those both the nonprofessional and the seasoned investor can apply for profit.
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Editore: Brand: Harperbusiness, 1996
ISBN 10: 0887308074ISBN 13: 9780887308079
Da: Ergodebooks, Houston, TX, U.S.A.
Libro
Softcover. Condizione: Good. For decades, hidden from the public eye, William Morris agents made the deals that determined the fate of stars, studios, and networks alike. Mae West, Frank Sinatra, Marilyn Monroe, Danny Thomas, Steve McQueen--the Morris Agency sold talent to anyone in the market for it, from the Hollywood studios to the mobsters who ran Vegas to the Madison Avenue admen who controlled television. While the clients took the spotlight, the agency operated behind the scenes, providing the grease that made show business what it's become.The story begins more than a century ago, when a fiery young immigrant named William Morris opened a vaudeville-booking office on New York's Fourteenth Street and went up against the trust that ruled the leading entertainment medium of the day. Led after Morris's death by the legendary Abe Lastfogel, a cherubic little man who treated agents and clients alike as family, the firm transformed the agent's image from garish flesh-peddler to smooth-talking professional. But when Lastfogel's successor brutally sacrificed his best friend--the man who'd brought Barry Diller and Michael Ovitz out of the mail room--William Morris gave birth to its own nemesis: Ovitz's new firm, CAA. Throughout the '80s and '90s, as the Morris Agency made, and lost, such stars as Mel Gibson, Julia Roberts, Kevin Costner and Tom Hanks, Ovitz's power grew inexorably as Morris's waned. Lulled by the phenomenal success of Bill Cosby and the upward spiral of the Beverly Hills real estate market, Morris's board failed to act as death and defection thinned its ranks. Finally, with its flagship motion-picture department on the brink of collapse, the board was faced with the stark reality of having to buy its way back into the business it had once owned.
Editore: Brand: HarperBusiness, 1986
ISBN 10: 0887301150ISBN 13: 9780887301155
Da: Ergodebooks, Houston, TX, U.S.A.
Libro Prima edizione
Hardcover. Condizione: Good. First Edition. Why do the rich get richer and the poor stay poor? How can we privatize publicly owned capital facilities so that employees and users own the stock? How can unions win "more" for their members without rendering American employees uncompetitive? What steps can the government take to make every American economically independent?With detailed insight and provocative analysis, Democracy and Economic Power answers these questions and many more like them. In their popular book Two-Factor Theory , the Kelsos first introduced the Employee Stock Ownership Plan (ESOP) and began the process that enabled some 10 million employees to become stockholders. Democracy and Economic Power presents their economic, political, and financial blueprint for extending ESOPs to millions more Americans. With ESOPs they, too, can buy and pay for income-earning capital out of capital's own earnings instead of labor income.Democracy and Economic Power is a must read for anyone concerned about the fate of individuals and the future of democratic institutions in our rapidly automating world. Originally published by Ballinger Publishing in 1986. Co-published with the Institute for the Study of Economic Systems.