You Are Here 2: A New Approach to Signage and Wayfinding

Victionary

ISBN 10: 9887462950 / ISBN 13: 9789887462958

Editore: Victionary, 2022

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Dati bibliografici

• Titolo: You Are Here 2: A New Approach to Signage and Wayfinding
• Editore: Victionary
• Data di pubblicazione: 2022
• Lingua: Inglese
• ISBN 10: 9887462950
• ISBN 13: 9789887462958
• Rilegatura: Rilegato
• Condizione: New

Descrizione articolo

Riassunto

In recognising the increasingly important role that wayfinding systems play in a brand’s visual language, the follow-up to 2013's ‘YOU ARE HERE’ features new work by designers around the world who demonstrate a fundamental understanding of form vs. functionality.

Dalla quarta di copertina

When it comes to designing effective signages that are also appealing to the eye, a delicate balance needs to be struck. On one hand, a wayfinding system has to avoid confusion and reduce stress for visitors orienting themselves within complex environments such as a healthcare facility. On the other hand, as a big part of many a visual identity design project, it can help a brand stand out by presenting distinct pops of personality.

A follow-up to the first edition that was published in 2013, æYou Are Here 2Æ showcases a new curation of the best signages and wayfinding systems that enhance spaces and settings around the world today. Whether they serve to simply guide people from point A to point B or elicit curiosity and delight in exploration, these projects reflect the work of designers who are adept at merging form and functionality to demonstrate creative thinking and empathy.