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Riassunto: The Source Book of Multicultural Experts is an annual directory that includes companies with expertise in marketing to different cultural and lifestyle markets such as Hispanic, Asian American, and African American, women, and gay/lesbian consumers and businesses. Marketers will find resources to reach ethnic consumers, leads to new clients and contacts for possible business alliances. Human resource and purchasing executives will find vendors and suppliers that are women or minority-owned. For journalists, this guide offers a wealth of resources for year-round coverage of a diverse America.
Condizione libro: New
Descrizione libro Multicultural Marketing Resources, Inc, 2012. Paperback. Condizione libro: Brand New. 15th edition. 54 pages. 8.30x5.30x0.40 inches. In Stock. Codice libro della libreria 0985507705
Descrizione libro Multicultural Marketing Resources, Inc, 2012. Paperback. Condizione libro: New. book. Codice libro della libreria 0985507705