60-Minute Brand Strategist

Idris Mootee

Editore: John Wiley & Sons, 2013
ISBN 10: 1118625161 / ISBN 13: 9781118625163
Usato / Hardcover / Quantità: 0
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Blending together business strategy, customer experience and anthropological perspectives, this new and adapted guide to brand leadership provides case studies and includes information on how traditional branding is being challenged in a connected world. Our orders are sent from our warehouse locally or directly from our international distributors to allow us to offer you the best possible price and delivery time. Codice inventario libreria

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Praise for 60-Minute Brand Strategist

"A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world."
—Angela Ahrendts, CEO, Burberry

"Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society."
—Mauro Porcini, Chief Design Officer, PepsiCo Inc.

"Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!"
—Blair Christie, SVP and CMO, Cisco Systems, Inc.

"It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy."
—Eric Ryan, cofounder, Method Products, Inc.

This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.

60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.

About the Author:

IDRIS MOOTEE is the CEO of Idea Couture, a global innovation firm with offices in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresights, and business model design through the application of Design Thinking.

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Dati bibliografici

Titolo: 60-Minute Brand Strategist
Casa editrice: John Wiley & Sons
Data di pubblicazione: 2013
Legatura: Hardcover
Condizione libro: New

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Descrizione libro John Wiley Sons Inc, United States, 2013. Hardback. Condizione libro: New. Language: English . Brand New Book. Praise for 60-Minute Brand Strategist A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world. Angela Ahrendts, CEO, Burberry Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century s cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society. Mauro Porcini, Chief Design Officer, PepsiCo Inc. Idris s book teaches us how to engage today s increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends! Blair Christie, SVP and CMO, Cisco Systems, Inc. It s rare to find a book that s both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy. Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do s and don ts, including new case studies of how these concepts are being used by the world s most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers hearts and defeat the competition. Codice libro della libreria AAH9781118625163

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Descrizione libro John Wiley Sons Inc, United States, 2013. Hardback. Condizione libro: New. Language: English . Brand New Book. Praise for 60-Minute Brand Strategist A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world. Angela Ahrendts, CEO, Burberry Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century s cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society. Mauro Porcini, Chief Design Officer, PepsiCo Inc. Idris s book teaches us how to engage today s increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends! Blair Christie, SVP and CMO, Cisco Systems, Inc. It s rare to find a book that s both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy. Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do s and don ts, including new case studies of how these concepts are being used by the world s most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers hearts and defeat the competition. Codice libro della libreria AAH9781118625163

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