The Character of a Corporation: How Your Company’s Culture Can Make or Break Your Business - Rilegato

Goffee, Rob; Jones, Gareth

Rilegato

ISBN 10: 0002559331 ISBN 13: 9780002559331

Casa editrice: HarperCollins Business, 2002

Riassunto

The Character of a Corporation introduces a radical new way of thinking about corporate culture – that elusive component of business – which has the power to destroy organizations, or create a sustainable, long-term competitive edge.

What sets successful companies apart? What explains the commitment of their people, their focus and their fervour? The answer is corporate culture.

Extraordinary performance is the Holy Grail of business. And each year, it seems there’s another management ‘guru’ claiming to have found the hidden path to it. Total quality. Reengineering. Down-sizing. Individualizing.

All of these strategies have value, but often it’s temporary – failing to galvanize the organization as a whole. It is corporate culture which really makes organizations triumph in the long term. And yet corporate culture is the single most underutilized weapon companies possess.

In The Character of a Corporation, world-renowned management experts Gareth Jones and Rob Goffee introduce a radical new way of assessing and harnessing corporate culture. Having identified four distinct types of corporate culture – Networked, Mercenary, Fragmented and Communal – this book advises executives on how to change their culture and answers two vital questions:

– What is your organization’s culture?
– Is it the right one for the business challenges of the 21st century?

In addition, the authors address the ethical issues of ‘manipulating’ the ways in which people relate to one another, and describes what kind of leadership styles tend to emerge in each type of culture.

Su questo libro

L'autore:

Robert Goffee is an internationally-respected authority on organizational transformation. He is a professor of organizational behaviour at London Business School and a frequent contributor to newspapers and magazines, including The Times and Harvard Business Review.
Gareth Jones holds two prestigious academic posts in organizational development at Henley Management College and at INSEAD in France. He has previously worked as Senior Vice President for Human Resources for Polygram International.

Dalla quarta di copertina:

What sets successful companies apart? What explains the commitment of their people, their focus and their fervour? The answer is corporate culture.

'The Character of a Corporation' presents a powerful, practical methodology for assessing and transforming one's corporate culture – that elusive component of business which has the power to make or break a business's long-term success.

Coca-Cola, Disney, Nike and Hewlett Packard all have it: a positive corporate culture that powerful affects their bottom line. Yet corporate culture remains the most under-utilised weapon in business because most companies are intimidated by its intangibility, convinced of its secondary importance to the 'harder' components of their strategic plans, or simply don't know how to assess culture or fix it.

Drawing on fifteen years of research, and offering vivid examples and pragmatic solutions, world-renowned management experts Goffee and Jones explore how a company's 'character' can make the difference between short-term burnout and a sustainable long-term edge.

'The Character of a Corporation' is essential reading for anyone – from senior-level executive to middle manager – who wants to identify and thrive within their company's culture.

Su questa edizione

• Editore: HarperCollins Business
• Data di pubblicazione: 2002
• ISBN 10: 0002559331
• ISBN 13: 9780002559331
• Rilegatura: Copertina rigida
• Numero di pagine: 256