The 11 Immutable Laws of Branding - Rilegato

Ries, Al; Ries, Laura

Rilegato

ISBN 10: 0002572222 ISBN 13: 9780002572224

Casa editrice: HarperCollins Business, 2000

Riassunto

Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the Internet.

The Internet is a powerful new marketing tool that no business can afford to ignore. Using examples and anecdotes from their own consulting business with top brands Al Ries and Laura Ries demonstrate how Internet branding really works, who can benefit most from it, and where traditional marketing can still fit in.

Not since television took off in the early fifties has the world seen such a technological revolution. The Internet will take its place alongside the other major communications media (books, periodicals, radio and TV) because of the powerful new attribute it exploits: interactivity. Interactivity will define what works on the Internet and what doesn’t – traditional advertising will never work there because interactivity allows customers to control what they are exposed to. Branding is all about communication, and the Internet is the one medium which allows that communication to flow both ways.

11 Immutable Laws of Branding on the Net reveals the revolutionary strategies that create successful branding on the Net. Including:

Deciding whether the Internet is a business or a medium
· Building interactivity into your site
· Searching for the killer name no-one will forget

Full of practical advice and marketing savvy, this smart and snappy read will be invaluable to marketers everywhere.

Su questo libro

L'autore:

Al Ries is one of the world’s best know marketing strategists and author of Focus: The Future of Your Company Depends on It and The 22 Immutable Laws of Branding. With Jack Trout he has written 5 other successful titles, The 22 Immutable Laws of Marketing, Positioning, Marketing Warfare, Bottom-up Marketing and Horse Sense. Laura Ries is a partner in their consulting firm, Ries & Ries.

Dalla quarta di copertina:

How do you build your company into a hot and profitable brand using the Internet?

The Internet is a powerful new marketing tool that no business can afford to ignore. Using examples and anecdotes from their own consulting business with top brands, renowned marketing guru Al Ries and his daughter and business partner Laura demonstrate how Internet branding really works, who can benefit most from it, and where the traditional marketing can still fit in.

Not since television took off in the early fifties has the world seen such a technological revolution. The Internet will take its place alongside the other major communications media (books, periodicals, radio and TV) because of the powerful new attribute it exploits: interactivity. Interactivity will define what works on the Internet and what doesn't – traditional advertising will never work there because interactivity allows customers to control what they are exposed to. Branding is all about communication, and the Internet is the one medium which allows that communication to flow both ways.

'The 22 Immutable Laws of Branding on the Net' reveals the revolutionary strategies that create successful branding on the Net. Including:
· Deciding whether the Internet is a business or a medium
· Building activity into your site
· Searching for the killer name no-one will forget

Full of practical advice and marketing savvy, this smart and snappy resad will be invaluable everywhere.

Su questa edizione

• Editore: HarperCollins Business
• Data di pubblicazione: 2000
• ISBN 10: 0002572222
• ISBN 13: 9780002572224
• Rilegatura: Copertina rigida
• Numero di pagine: 192