Two business gurus use game theory to rewrite business strategy.
This is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. Co-opetition offers a new mindset for business, a strategic way of thinking which combines competition and cooperation.
The essence of business success lies in making sure you’re in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative strategy laid out in Co-opetition.
The authors, professors at Yale and Harvard, have devised a simple, robust practice-oriented model to help you break out of the traditional win-lose or lose-lose situations to explore win-win opportunities.
Examples, including Intel, Nintendo, American Express and Nutrasweet, are used to show not only how companies can utilize these strategies to their full advantage, but also how to make it possible for their industry as a whole to grow.
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Adam Brandenburger is a professor at Harvard Business School, where he teaches business strategy, game theory and economics.
Barry Nalebuff is the Milton Steinbach Professor at Yale School of Management.
Both authors have extensive experience consulting with multinational companies.Dalla quarta di copertina:
This is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. 'Co-opetition' offers a new mindset for business: a strategic way of thinking that combines competition and co-operation.
Though often compared to games like chess or poker, business is different – people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the 'right' game. Actively shaping which game to play, and how you play it, is the core of the innovative business strategy laid out in 'Co-opetition'.
Barry Nalebuff and Adam Brandenburger, professors at Yale and Harvard, are pioneers in the practice of applying the science of game theory to the art of corporate strategy. They have devised a practice-orientated model to help you break out of the traditional win-lose or lose-lose situations. Dozens of companies – including Intel, Nintendo, American Express and Nutrasweet – have been using the strategies of co-opetition to change their game and enjoy the benefits of win-win opportunities.
'Co-opetition' will revolutionise the way you play the game of business.
'The idea of complementors is one of the least appreciated concepts in business – yet it is immensely valuable. This book does a real service by introducing it into our thought processes'
ANDREW S. GROVE, President and CEO, Intel
'Do read 'Co-opetition'. You will certainly learn a great deal, while having fun at the same time'
RUDI BOGNI, 'Times Higher Education Supplement'
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Descrizione libro HarperCollins Business, 1997. Paperback. Condizione libro: Used; Acceptable. Dispatched, from the UK, within 48 hours of ordering. The book is perfectly readable and fit for use, although it shows signs of previous ownership. The spine is likely creased and the cover scuffed or slightly torn. Textbooks will typically have an amount of underlining and/or highlighting, as well as notes. If this book is over 5 years old, then please expect the pages to be yellowing or to have age spots. Aged book. Please note this book is over 20 years old. It will therefore have tanned pages, age spots and plenty of shelfwear. However for its age it is still very useable, and a great read. Codice libro della libreria CHL1168702
Descrizione libro HarperCollins Business 15/09/1997, 1997. Condizione libro: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice libro della libreria 7719-9780006387244
Descrizione libro HarperCollins Business 15/09/1997, 1997. Condizione libro: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Codice libro della libreria 9053-9780006387244
Descrizione libro HarperCollins Business 15/09/1997, 1997. Condizione libro: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Codice libro della libreria 9053-9780006387244
Descrizione libro HarperCollins Business, 1997. Condizione libro: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Codice libro della libreria 4351031
Descrizione libro Doubleday Business, 1997. Paperback. Condizione libro: Good. Good condition, some are ex-library and can have markings. Codice libro della libreria GD-198-14-7105007