Articoli correlati a The 22 Immutable Laws of Branding
This is the definitive text on branding. The renowned marketing guru and bestselling author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand.
Think Nike, Hoover, Xerox and Kleenex and you’re thinking brands in the biggest and most lucrative sense. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today’s insanely crowded marketplace. The only question is, how do you do it?
Renowned marketing strategist Al Ries and his partner Laura Ries share the 22 rules that reap the highest of rewards in this cut-throat environment, organized in an authoritative yet pithy book that can be read and digested in the course of an airplane journey. Find out:
Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging alone.
Why a brand in any category should welcome others like it.
How to own a word in the mind of the consumer.
Smart and accessible, these 22 easy-to-read vignettes provide the expert insight you need to build a world-class brand.
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Recensione:
L'autore:
‘Attacks the jargon of the marketing professional with common sense. Independent
Al Ries is one of the world’s best known marketing strategists. He is the co-author of such bestselling books as Positioning: The Battle for Your Mind, Marketing Warfare, Bottom-up Marketing and Horse Sense and the author of Focus: The Future of Your Company Depends on it.
Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreHarperCollins Business
- Data di pubblicazione2000
- ISBN 10 0006531296
- ISBN 13 9780006531296
- RilegaturaCopertina flessibile
- Numero di pagine192
- Valutazione libreria
Compra usato
Condizioni: buonoPages can have notes/highlighting... Scopri di più su questo articolo
EUR 5,77
Spese di spedizione:
GRATIS
In U.S.A.
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22 Immutable Laws of Branding
Editore:
PROFILE BOOKS
(2000)
ISBN 10: 0006531296
ISBN 13: 9780006531296
Antico o usato
Paperback
Quantità: 1
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Valutazione libreria
Descrizione libro Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.35. Codice articolo G0006531296I3N00
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EUR 5,77
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Foto dell'editore
22 Immutable Laws of Branding
Editore:
PROFILE BOOKS
(2000)
ISBN 10: 0006531296
ISBN 13: 9780006531296
Antico o usato
Paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 0.35. Codice articolo G0006531296I5N00
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The 22 Immutable Laws of Branding
Editore:
PROFILE BOOKS
(2000)
ISBN 10: 0006531296
ISBN 13: 9780006531296
Antico o usato
Paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Codice articolo GOR006400755
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The 22 Immutable Laws of Branding
Editore:
PROFILE BOOKS
(2000)
ISBN 10: 0006531296
ISBN 13: 9780006531296
Antico o usato
Paperback
Quantità: 2
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001778546
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22 Immutable Laws of Branding
Editore:
HarperCollins Business 03/04/2000
(2000)
ISBN 10: 0006531296
ISBN 13: 9780006531296
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Quantità: 2
Da:
Valutazione libreria
Descrizione libro Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780006531296
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Foto dell'editore
22 Immutable Laws of Branding
Editore:
HarperCollins Business 03/04/2000
(2000)
ISBN 10: 0006531296
ISBN 13: 9780006531296
Antico o usato
Brossura
Quantità: 2
Da:
Valutazione libreria
Descrizione libro Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780006531296
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