Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the internet.
The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. If the Internet is going to take its place alongside the other major media it will be because it expolits a powerful new attribute – interactivity. The Internet will make traditional forms of branding , such as conventional advertising, redundant. In order to succeed in branding on the net, the message to customers must be interactive. Al and Laura Ries examine this dilemma and explain how their other revolutionary principles can help your company to build a brand on the net.
Like the 22 Immutable Laws of Marketing and the 22 Immutable Laws of Branding, this will be a smart snappy read full of practical advice and marketing savvy. The authors will use anecdotes from their own consulting business with top companies to illustrate how Internet branding really works.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Al Ries is one of the world’s best know marketing strategists and author of Focus: The Future of Your Company Depends on It and The 22 Immutable Laws of Branding. With Jack Trout he has written 5 other successful titles, The 22 Immutable Laws of Marketing, Positioning, Marketing Warfare, Bottom-up Marketing and Horse Sense. Laura Ries is a partner in their consulting firm, Ries & Ries.Dalla quarta di copertina:
"If the entrepreneurs behind Boo.com, the failed web business, had read this book, they might have saved themselves a lot of grief (and money)."
SUNDAY BUSINESS POST
"This book is a must-read for anyone involved in any way with business on the Internet."
How do you build your company, product or service into a hot and profitable brand using the Internet?
'The 11 Immutable Laws of Internet branding' reveals the revolutionary strategies that create successful branding on the Net. Including:
Beciding whether the Internet is a business or a medium
Building interactivity into your site
Searching for the killer name no-one will forget
Using examples and anecdotes from their own consulting business with top brands, renowned marketing guru Al Ries and his daughter and business partner Laura demonstrate how Internet branding really works, who can benefit most from it, and where traditional marketing can still fit in.
Full of practical advice and marketing savvy, this smart and snappy read will be invaluable to marketers everywhere.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro HarperCollins Business, 2001. Paperback. Condizione libro: Good. Tight binding. Flat, unmarked pages. Age-toned. Cover good. Your purchase benefits the world-wide relief efforts of Mennonite Central Committee. Codice libro della libreria mon0000193082
Descrizione libro HarperCollins Business. Paperback. Condizione libro: VERY GOOD. Very Good: Cover and pages show some wear from reading and storage. May have light creases on the cover and binding. Codice libro della libreria 2662009723
Descrizione libro Paperback. Condizione libro: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice libro della libreria GOR002924100
Descrizione libro HarperCollins Business, 2001. Paperback. Condizione libro: Good. Good condition, some are ex-library and can have markings. Codice libro della libreria GD-131-07-3223003