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Extreme Management. What They Teach At Harvard Business School'S Advanced Management Program - Brossura
Sinossi
The cutting-edge management strategies and best-kept secrets taught at Harvard Business School's Advanced Management Programme. Founded during World War II, Harvard Business School's Advanced Management Programme (AMP) originally concentrated on how to utilize the capacities of business and the industrial sector to serve the extraordinary demands of a wartime economy. Now, more than 50 years later, this exhausting 10-week boot camp (six days a week, 14 hours a day) teaches an elite group of business executives how to thrive in the highly combative and competitve global marketplace. This book ushers readers into the inner sanctum of the AMP where they will learn substantial management lessons, including: creating a sustainable competitive advantage; managing for a world of changes yet to come; establishing enduring brand and corporate positioning; negotiating global transactions; and mastering conflict in the global arena. Using profiles, interviews and real-life examples, "Extreme Management" provides the work models, strategic perspectives and visioning excercises that turn good managers into revolutionary managers.
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L'autore
Mark Stevens is President of Mark Stevens & Company Inc. His company provides high level marketing strategies and develops marketing communication tools for such industry leaders as American Express, Smith Barney, Charles Schwab and IBM. His business column is nationally syndicated in the US and he has appeared frequently on television there, including Louis Rukeysers Business, CNN Business Report and CNBC. He lives in Beford, New York.
Dalla quarta di copertina
Founded during World War Two, Harvard Business School’s Advanced Management Program (AMP) originally concentrated on how best to utilize the capacities of business and the industrial sector to serve the extraordinary demands of a war time economy. Now, more than fifty years later, this exhausting 10-week boot camp (six days a week, fourteen hours a day) teaches an elite group of business executives how to thrive in the highly combative and competitve global marketplace. This book ushers readers into the inner sanctum of the AMP where they will learn substantial management lessons, including:
· Creating a sustainable competitive advantage
· Managing for a world of changes yet to come
· Establishing enduring brand and corporate positioning
· Negotiating global transactions
· Mastering conflict in the global arena
For the first time, the closely guarded secrets of this ‘Top Gun’ management training centre will be available to executives and would-be executives everywhere. Using profiles, interviews and real-life examples, Extreme Management provides an unprecedented opportunity to learn the work models, strategic perspectives and visioning excercises that turn good managers into revolutionary managers.
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