This full-colour textbook provides complete coverage of the AQA Applied Business A2 award.
Introduction
Unit 8: Business Planning
Unit 9: Marketing Strategy
Unit 10: Promotional Activities
Unit 11: The Marketing Environment
Unit 12: Managing People
Unit 13: Managing Information
Unit 14: Managing Change
Unit 15: Financial Accounting for Managers
Unit 16: Managing Resources
Index
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
“So far we are impressed with it. It seems well laid out and to have key fact expressed in a very accessible way for students. it will provide the bones for the students to hang the flesh on!”
Avril Lowe, Ripley St.Thomas High School
Tim Chapman is an experienced teacher of GCSE, GCE and VCE Business Studies. He is the Chief Examiner for Applied Business courses with a major awarding body.
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