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Descrizione libro Condizione: New. Codice articolo 501445-n
Descrizione libro Condizione: New. Book is in NEW condition. Codice articolo 0029190908-2-1
Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published. Codice articolo 353-0029190908-new
Descrizione libro Paperback or Softback. Condizione: New. Marketing Imagination: New, Expanded Edition 0.7. Book. Codice articolo BBS-9780029190906
Descrizione libro Condizione: New. Codice articolo ABLIING23Feb2215580000984
Descrizione libro Condizione: New. Codice articolo I-9780029190906
Descrizione libro Paperback. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_0029190908
Descrizione libro Soft Cover. Condizione: new. This item is printed on demand. Codice articolo 9780029190906
Descrizione libro Paperback. Condizione: new. Paperback. Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever. Synopsis coming soon. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780029190906
Descrizione libro Paperback. Condizione: new. New. Codice articolo Wizard0029190908