Essentials of Marketing Research - Rilegato

Zikmund, William G.

Rilegato

ISBN 10: 0030243564 ISBN 13: 9780030243561

Casa editrice: South-Western, 1998

Riassunto

This work is designed specifically for the marketing research classes where a more concise introduction to marketing research topics is desired. The book also includes material on technology with a special emphasis on Web resources. Intended primarily for undergraduates, this text emphasizes issues such as total quality management and global marketing research, integrating both topics throughout the text.

Su questo libro

Product Description:

Book by Zikmund William G

Su questa edizione

• Editore: South-Western
• Data di pubblicazione: 1998
• ISBN 10: 0030243564
• ISBN 13: 9780030243561
• Rilegatura: Copertina rigida
• Numero di pagine: 464