Articoli correlati a Marketing: Best Practices
Sinossi
Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. Each chapter is written by an authority in their field of marketing, all of whom are highly regarded for both academic and professional achievements. This unique collaboration results in one of the most cutting-edge texts to hit the principles market in years. Dr. Doug Hoffman, in addition to his chapter on Services Marketing, served as managing editor to ensure a focused and streamlined presentation throughout the book. Without losing the distinct flavor of each contributing author, every chapter is consistent in both format and pedagogy. The writing style is uniform and targeted for the undergraduate level. Cutting-edge topics drive the Opening Vignettes, and the copy maintains a lively, energetic tone. The end result is a solid mix of passion, insight, and firsthand experience not typically found in more traditional "Principles of Marketing" textbooks.
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Book by Hoffman K Douglas Czinkota Michael R Dickson Peter
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreSouth-Western Pub
- Data di pubblicazione2002
- ISBN 10 0030349990
- ISBN 13 9780030349997
- RilegaturaCopertina rigida
- LinguaInglese
- Numero edizione2
- Numero di pagine650
- RedattoreHoffman K. Douglas
- Contatto del produttorenon disponibile
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Marketing : Best Practices
Editore:
Cengage South-Western, 2002
ISBN 10: 0030349990
ISBN 13: 9780030349997
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Marketing: Best Practices
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Thomson South-Western, 2003
ISBN 10: 0030349990
ISBN 13: 9780030349997
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780030349997. Codice articolo 8829416
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Marketing: Best Practices
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9780030349997. Codice articolo 9715137
Quantità: 1 disponibili
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Marketing : Best Practices
Editore:
Cengage South-Western, 2002
ISBN 10: 0030349990
ISBN 13: 9780030349997
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Condizione: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 50628578-6
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Marketing Best Practices
Da: Jonathan Grobe Books, Deep River, IA, U.S.A.
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Hardcover. Condizione: Very Good. Condizione sovraccoperta: No Dust Jacket. Second Edition. 647 pages. Codice articolo 295231
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Marketing: Best Practices by Czinkota, Michael R.; Dickson, Peter R.; Dunne.
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South-Western Educational Publishing, 2002
ISBN 10: 0030349990
ISBN 13: 9780030349997
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Hardcover. Condizione: New. SECOND EDITION, BRAND NEW COPY, HARDCOVER, Perfect Shape, TXB-607Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction! Codice articolo 0706242889
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Marketing: Best Practices
Editore:
South-Western College Pub, 2002
ISBN 10: 0030349990
ISBN 13: 9780030349997
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hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_373736654
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Marketing: Best Practices
Editore:
South-Western College Pub, 2002
ISBN 10: 0030349990
ISBN 13: 9780030349997
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Hardcover. Condizione: Like New. Like New. book. Codice articolo ERICA79000303499906
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