Customer Behaviour: Consumer Behaviour and Beyond - Rilegato

Sheth, Jagdish; Mittal, Banwari; Newman, Bruce

Rilegato

ISBN 10: 003098016X ISBN 13: 9780030980169

Casa editrice: South-Western, 1998

Riassunto

This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.

Su questo libro

Product Description:

Book by Sheth Jagdish

Su questa edizione

• Editore: South-Western
• Data di pubblicazione: 1998
• ISBN 10: 003098016X
• ISBN 13: 9780030980169
• Rilegatura: Copertina rigida
• Numero di pagine: 736