Articoli correlati a Managing Services Marketing: Text and Readings
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This new edition covers key topics in services marketing combined with a variety of articles selected from marketing, organisational behaviour, operations management, and strategy literature. Features: * Thorough coverage of the key topics in services marketing is combined with both current and classic readings in the field. * An excellent variety of articles selected from marketing, organizational behavior, operations management, and strategy literature is provided. The marketing implications of all topics are emphasized in the textual material. * A detailed Instructor's Manual provides advice and tools for teaching this emerging course, including suggested course outlines, article summaries, suggested cases in services marketing with case notes, and transparency masters. * Short "Services in Action" boxed features integrate three to four real-world service examples in every chapter. New to this edition: * 70% of new articles are from general business publications versus journal articles. * Contains a greater proportion of management articles. * Structure is completely new, with Chapters 2-4 covering "Basic Building Blocks". * Coverage of Service Quality has been dramatically increased to cover measurement issues and continuous improvement. * New sections emphasize contemporary ethical and international issues in services marketing. * New chapters on Service Failures and Recovery, and Customer Retention and Relationship Marketing. * Chapter 1 is completely rewritten and expanded to provide a strong foundation for discussion of all aspects of service marketing.
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Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)
Editore:
Houghton Mifflin Harcourt (HMH), 1995
ISBN 10: 0030986664
ISBN 13: 9780030986666
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Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
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Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-C-001-02473
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Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)
Da: AwesomeBooks, Wallingford, Regno Unito
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Hardcover. Condizione: Very Good. Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780030986666
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Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)
Da: Bahamut Media, Reading, Regno Unito
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Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780030986666
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Managing Services Marketing: Text and Readings
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780030986666. Codice articolo 9719388
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Managing Services Marketing: Text and Readings
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780030986666. Codice articolo 9482351
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Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)
Da: St Vincent de Paul of Lane County, Eugene, OR, U.S.A.
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Condizione: Acceptable. >> hardcover 100% of proceeds go to charity! Acceptable reading copy with obvious signs of use, wear, and/or cosmetic issues. Item is complete and remains readable despite notable condition issues. Codice articolo I-02-4538
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Managing Services Marketing: Text and Readings
Da: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condizione: Good. Condizione sovraccoperta: No Dust Jacket. Third Edition. Used in good condition. Text appears to have multiple markings. The binding is solid. Cover looks great with minor corner bumps and dings. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0030986664. ISBN/EAN: 9780030986666. Pictures of this item not already displayed here available upon request. Inventory No: 1561051081. Codice articolo 1561051081
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Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)
Da: HPB-Red, Dallas, TX, U.S.A.
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hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_357354810
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Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)
Editore:
Harcourt College Pub, 1995
ISBN 10: 0030986664
ISBN 13: 9780030986666
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Da: dsmbooks, Liverpool, Regno Unito
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Hardcover. Condizione: Acceptable. Acceptable. book. Codice articolo D8S0-3-M-0030986664-2
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