Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets - Brossura

Moore, Geoffrey A.

Brossura

ISBN 10: 0060745819 ISBN 13: 9780060745813

Casa editrice: Harper Business, 2005

Riassunto

Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns. Reissue. 15,000 first printing.

Su questo libro

L'autore

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

Product Description

In Inside the Tornado, Geoffrey A. Moore continues his classic three- part series delving into the high-stakes world of hypergrowth markets. Here, Moore examines these markets and their implications for business strategies and, in turn, provides effective guidelines for winning market share and building margin share in mainstream markets. Once a product reaches the mainstream market, it faces three often vexing questions: What is the best way to develop a stronger market for the product''s growth? What is the most effective way to capitalize on and sustain growth? And when this market inevitably subsides, how can businesses survive the change? Moore deftly answers these questions and provides businesses with the knowledge and tools they need in this fast-paced lucrative market.

Dettagli dell?edizione

• Editore: Harper Business
• Data di pubblicazione: 2005
• ISBN 10: 0060745819
• ISBN 13: 9780060745813
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 272