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Outside Innovation: How Your Customers Will Co-design Your Company's Future - Rilegato

 
9780061135903: Outside Innovation: How Your Customers Will Co-design Your Company's Future
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Demonstrates how companies of any size can dominate their markets by involving their customers in shaping products and services, outlining a framework for promoting innovation and productivity that draws on the examples of such companies as Google, eBay, and Staples. 20,000 first printing.

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Recensione:
“Outside Innovation is a landmark book in its revelations on customer-led innovation.” (Tom Stemberg Founder and Former CEO Staples, Venture Partner, Highland Capital Partners)

“Seybold makes a compelling case for recruiting your most passionate customers and letting them help drive the pace of innovation.” (Tom Kelley, General Manager, IDEO, and Author of The Ten Faces of Innovation)

“An inspiring book that will change your business and help you compete in ways uniquely attuned to the 21st century.” (John Seely Brown, Former Chief Scientist, Xerox Corp. and Director of its Palo Alto Research Center (PARC), and Co-author of The Only Sustainable Edge)

“A thoughtful and insightful practitioner’s guide to the rapidly emerging world of customer- and user-led innovation.” (Eric von Hippel, Professor and Head, MIT Innovation and Entrepreneurship Group)

“Seybold lays out the path in the brave new world of instant feedback, customer-generated content, and truly free speech.” (Guy Kawasaki, Managing director, Garage Technology Ventures)

“No one knows better than Seybold how companies must change to take advantage of the new rules of business.” (Alan Deutschman, Senior Writer, Fast Company)
L'autore:

Patricia B. Seybold is the author of the international best-seller Customers.com and The Customer Revolution. She is the founder and CEO of the Boston-based The Patricia Seybold Group (www.psgroup.com), which for more than 25 years has specialized in helping Fortune 500 companies design and continuously improve their customer-focused business strategies.

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  • EditoreHarperbusiness
  • Data di pubblicazione2006
  • ISBN 10 0061135909
  • ISBN 13 9780061135903
  • RilegaturaCopertina rigida
  • Numero di pagine412
  • Valutazione libreria

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Seybold, Patricia B.
Editore: Harper Business (2006)
ISBN 10: 0061135909 ISBN 13: 9780061135903
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Descrizione libro hardcover. Condizione: New. Codice articolo 63A27520

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Patricia B. Seybold
Editore: Collins (2006)
ISBN 10: 0061135909 ISBN 13: 9780061135903
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(Exeter, Regno Unito)
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Descrizione libro Hardcover. Condizione: Brand New. 412 pages. 9.25x6.25x1.25 inches. In Stock. Codice articolo zk0061135909

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