The Elements of Persuasion: Use Storytelling Techniques to Pitch Better, Sell Faster, and Win More Business: Use Storytelling to Pitch Better, Sell Faster & Win More Business - Rilegato

Dickman, Robert; Maxwell, Richard

Rilegato

ISBN 10: 0061179035 ISBN 13: 9780061179037

Casa editrice: Harperbusiness, 2007

Riassunto

A consultant and media professional team explores the underlying principles of storytelling to demonstrate its importance in making a successful sales pitch, counseling executives and other businesspeople on key techniques in design, marketing, and more.

Su questo libro

Recensione:

“The ability to persuade by spinning an intriguing narrative is an essential career skill.” (Newsweek)

L'autore:

Richard Maxwell brings the skills he developed in his twenty-five-year career as a screen and television writer-producer to FirstVoice's clients. In addition to his produced feature films—The Challenge, The Serpent and the Rainbow, and Shadow of China—he has worked as a script doctor, writing or rewriting films for every one of the major Hollywood studios and many independent producers. He lives in Pacific Palisades, California, with his wife, Christine.

Su questa edizione

• Editore: Harperbusiness
• Data di pubblicazione: 2007
• ISBN 10: 0061179035
• ISBN 13: 9780061179037
• Rilegatura: Copertina rigida
• Numero di pagine: 242