“The first important book of the 21st century. It may well revolutionize the relationship between business and the environment.”
—Don Falk, Executive Director, Society for Ecological Restoration
The Ecology of Commerce is the provocative national bestseller that addresses the necessity of merging good business practices with common sense environmental concerns. Nearly two decades after its initial publication, this controversial work by Paul Hawken has been revised and updated, arguing why business success and sustainable environmental practices need not—and, for the sake of our planet, must not—be mutually exclusive any longer. An essential work, Hawken’s The Ecology of Commerce belongs on the bookshelf of every concerned citizen—alongside Capitalism at the Crossroads by Stuart Hart and Al Gore’s Earth in the Balance and An Inconvenient Truth.
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Paul Hawken's bestselling books include Blessed Unrest, Natural Capitalism, and The Next Economy. He has also written dozens of articles, op-eds, and papers concerning the responsibility of business to the natural environment. His writings have appeared in the Harvard Business Review, Inc magazine, the Boston Globe, the Utne Reader, and more than a hundred other publications.
The world has changed in the seventeen years since the controversial initial publication of Paul Hawken's Ecology of Commerce, a stirring treatise about the perceived antagonism between ecology and business. Yet Hawken's impassioned argument—that business both causes the most egregious abuses of the environment and, crucially, holds the most potential for solving our sustainability problems—is more relevant and resonant than ever.
Containing updated and revised material for a new audience, The Ecology of Commerce presents a compelling vision of the restorative (rather than destructive) economy we must create, centered on eight imperatives:
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