But Wait ... There's More!: Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything but the Kitchen Sink - Rilegato

Stern, Remy

Rilegato

ISBN 10: 006126055X ISBN 13: 9780061260551

Casa editrice: Harperbusiness, 2009

Riassunto

A high-energy exploration of how the multibillion-dollar infomercial industry reflects modern American society celebrates advertising's use of seductive sales techniques and lower-tier celebrities to promote consumerism, in a report that also discusses the public's susceptibility to infomercial tactics.

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Recensione:

“[An] entertaining portrait...Mr. Stern is at his best when he confronts the real stars here: the infomercials themselves...But Wait...There’s More! is well worth your time.” (Wall Street Journal)

“One of the most interesting industry portraits to come along in a while.” (USA Today)

“[An] intelligently composed exposé, an impressive work of contemporary history, full of wit.” (Dallas Morning News)

“[A] lively exposé. . . . Stern is the perfect host to this slightly seedy world, well-informed and ‘transfixed by the zany nature of it all.’” (Publishers Weekly)

“In his addictive take on the gimmickry that is direct-response TV, Remy Stern explains why we buy into products with false promises and celeb spokesmen with even falser tans.” (Advertising Age)

“A wholly fascinating account of a wholly fascinating industry.” (Robert B. Cialdini, bestselling author of Influence)

“Nothing is more joyously, or obnoxiously American than the infomercial. This is a book for everyone who is, or once was, a late-night TV junkie.” (Paco Underhill, author of the national bestseller Why We Buy)

“Act now and read this book. It slices and dices the world of infomercials-humorously detailing their meteoric rise as icons of Americana.” (Edward Ugel, author of Money for Nothing)

“I avoid late night TV like the plague-and Remy Stern explains why, wonderfully, in But Wait...There’s More!” (Michael Gross, author of Rogues' Gallery and 740 Park)

L'autore:

Remy Stern is a former editor at Radar and currently the editor and publisher of the Web site Cityfile.com. He has written for numerous publications in the past, including New York magazine and the New York Post. His lifelong fascination with infomercials has led him to buy, among other things, a pasta machine, a vegetable juicer, and a set of booklets and VHS cassettes that assured him he'd be a millionaire in thirty days or less. He lives in New York City. This is his first book.

Su questa edizione

• Editore: Harperbusiness
• Data di pubblicazione: 2009
• ISBN 10: 006126055X
• ISBN 13: 9780061260551
• Rilegatura: Copertina rigida
• Numero di pagine: 255