Predictably Irrational: The Hidden Forces That Shape Our Decisions [Lingua inglese] - Brossura

Ariely, Dr. Dan

Brossura

ISBN 10: 0062018205 ISBN 13: 9780062018205

Casa editrice: Harper, 2010

Riassunto

Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to the heart of our strange behaviors and presents outstanding material that will keep every reader transfixed. He explains why honor codes are actually effective in reducting dishonesty in the workplace, why a 50-cent aspirin can cure a headache that a one-cent aspirin cannot, and, ultimately, why we make decisions contrary to our better judgement. Predictably Irrational will help readers make better choicesin their personal lives, their business lives, and about our collective welfare.

Su questo libro

Recensione

This is a wonderful, eye-opening book. Deep, readable, and providing refreshing evidence that there are domains and situations in which material incentives work in unexpected ways. We humans are humans, with qualities that can be destroyed by the introduction of economic gains. A must read! --Nassim Nicholas Taleb, New York Times bestselling author of The Black Swan: The Impact of the Highly Improbable

An entertaining look at human foibles. --New York Times

L'autore

New York Times bestselling author Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, and the Department of Economics. He has also been a visiting professor at MIT s Media Lab. He has appeared on CNN and CNBC, and is a regular commentator on National Public Radio s Marketplace. He currently lives in Durham, North Carolina, with his wife and two children.

Dettagli dell?edizione

• Editore: Harper
• Data di pubblicazione: 2010
• ISBN 10: 0062018205
• ISBN 13: 9780062018205
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 368