Escape Velocity: Free Your Company's Future from the Pull of the Past - Rilegato

Moore, Geoffrey A.

Rilegato

ISBN 10: 0062040898 ISBN 13: 9780062040893

Casa editrice: Harperbusiness, 2011

Riassunto

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple

InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.

Su questo libro

Recensione:

“A pragmatic framework to help mature enterprises escape the pull of their pasts and embrace the new reality of work.” (John Chen, CEO, Sybase)

L'autore:

Geoffrey A. Moore is the Chairman, Founder, and Managing Partner of TCG Advisors, a consulting practice that provides marketing strategy and organizational advice to leading high-technology companies. His clients include Cisco, SAP, Hewlett-Packard, Intuit, Sybase, BMC, Agilent, McAfee, Cognizant, Adobe, and Yahoo!. Moore is also a Venture Partner with Mohr Davidow Ventures, a California-based venture capital firm specializing in funding disruptive innovations in IT, energy, and life sciences. Moore has written six books. Perhaps most notably, he is the author of Crossing the Chasm, one of the most influential business books of the twentieth century, in which he introduces readers to a gap or "chasm" which innovative companies and their products must cross in order to reach the lucrative mainstream market. Geoffrey Moore holds an undergraduate degree in literature from Stanford University and a Ph.D. from the University of Washington. He also served as an English professor at Olivet College. He lives in Silicon Valley.

Su questa edizione

• Editore: Harperbusiness
• Data di pubblicazione: 2011
• ISBN 10: 0062040898
• ISBN 13: 9780062040893
• Rilegatura: Copertina rigida
• Numero di pagine: 213