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Taking readers on a journey around the world, a global innovation expert reveals how to see the ordinary in a revolutionary new way to identify unmet customer needs and find what is hidden in plain sight today to create business tomorrow. 25,000 first printing.
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Recensione:
."..a lively, thought-provoking, and often humorous read." --Publishers Weekly
L'autore:
Jan Chipchase is the Executive Creative Director of Global Insights at frog design, a global innovation consultancy, where he runs the research and insights practice. He was also the principal scientist at Nokia's Tokyo research laboratory. He has over twenty-five patents granted or pending, and his research has been featured in leading international media including the New York Times, BBC, The Economist, National Geographic, and Wired. Fortune named him one of the 50 smartest people in tech, and his blog Future Perfect is read in 191 countries and He lives in Shanghai, China but travels extensively and frequently throughout the world. Simon Steinhardt is the former managing editor of Swindle magazine, and has written articles for such magazines as Good, Anthem, Intersection, and Soma. He has contributed to numerous books on global street culture and art, and worked extensively with artist Shepard Fairey as a writing partner and ghostwriter.
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- EditoreHarperbusiness
- Data di pubblicazione2013
- ISBN 10 0062125699
- ISBN 13 9780062125699
- RilegaturaCopertina rigida
- Numero di pagine239
- Valutazione libreria
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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers
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Hidden in Plain Sight : How to Create Extraordinary Products for Tomorrow's Customers
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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers by Chipchase, Jan, Steinhardt, Simon [Hardcover ]
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Descrizione libro Hardcover. Condizione: new. Hardcover. Who are your next customersnot just the ones you are serving today but the ones youll need three, five, ten years from now How do you figure out what goods and services will attract them in the future How do you figure this out ahead of your competitorsAccording to globe-trotting innovation expert Jan Chipchase, most of the clues are right in front of us, hidden in plain sight. The key is learning to see the ordinary in a revolutionary new way, to see beyond what people are doing to understand why. As Executive Creative Director of Global Insights at frog design, an award-winning global design and innovation company, Chipchase shows us how to see the world differently, drawing on the everyday from making a phone call, to filling up a gas tank through to ascertaining whether its half and half you are pouring into your coffee.Hes eternally looking for opportunitiesgaps, anomalies, and contradictionsthat will give his clients, some of the worlds largest companies, a distinct competitive advantage, whether theyre delivering the most low-tech bar of soap or through to the most high-tech wireless network.In Hidden in Plain Sight, Chipchase takes readers on his journeys across the globe, sharing his methods for identifying unmet customer needs. No matter where he stopswhether Kabul or ClevelandChipchases goals are the same: to spot and decode the routines of daily life and to help readers use the very same tools that he and his team use to seeand capitalize uponwhat is hidden in plain sight today to create businesses tomorrow. Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? This title shows us how to see the world differently. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780062125699
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