Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

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9780062125699: Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? According to globe-trotting innovation expert Jan Chipchase, most of the clues are right in front of us, hidden in plain sight. The key is learning to see the ordinary in a revolutionary new way, to see beyond what people are doing to understand why. As Executive Creative Director of Global Insights at frog design, an award-winning global design and innovation company, Chipchase shows us how to see the world differently, drawing on the everyday from making a phone call, to filling up a gas tank through to ascertaining whether its half and half you are pouring into your coffee. He's eternally looking for opportunities-gaps, anomalies, and contradictions-that will give his clients, some of the world's largest companies, a distinct competitive advantage, whether they're delivering the most low-tech bar of soap or through to the most high-tech wireless network. In "Hidden in Plain Sight", Chipchase takes readers on his journeys across the globe, sharing his methods for identifying unmet customer needs. No matter where he stops-whether Kabul or Cleveland-Chipchase's goals are the same: to spot and decode the routines of daily life and to help readers use the very same tools that he and his team use to see - and capitalize upon - what is hidden in plain sight today to create businesses tomorrow.

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Chipchase, Jan; Steinhardt, Simon
ISBN 10: 0062125699 ISBN 13: 9780062125699
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Jan Chipchase, Simon Steinhardt
Editore: HarperCollins Publishers Inc, United States (2013)
ISBN 10: 0062125699 ISBN 13: 9780062125699
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Descrizione libro HarperCollins Publishers Inc, United States, 2013. Hardback. Condizione libro: New. 229 x 155 mm. Language: English . Brand New Book. Who are your next customers - not just the ones you are serving today but the ones you ll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? According to globe-trotting innovation expert Jan Chipchase, most of the clues are right in front of us, hidden in plain sight. The key is learning to see the ordinary in a revolutionary new way, to see beyond what people are doing to understand why. As Executive Creative Director of Global Insights at frog design, an award-winning global design and innovation company, Chipchase shows us how to see the world differently, drawing on the everyday from making a phone call, to filling up a gas tank through to ascertaining whether its half and half you are pouring into your coffee. He s eternally looking for opportunities-gaps, anomalies, and contradictions-that will give his clients, some of the world s largest companies, a distinct competitive advantage, whether they re delivering the most low-tech bar of soap or through to the most high-tech wireless network. In Hidden in Plain Sight , Chipchase takes readers on his journeys across the globe, sharing his methods for identifying unmet customer needs. No matter where he stops-whether Kabul or Cleveland-Chipchase s goals are the same: to spot and decode the routines of daily life and to help readers use the very same tools that he and his team use to see - and capitalize upon - what is hidden in plain sight today to create businesses tomorrow. Codice libro della libreria AA89780062125699

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Jan Chipchase, Simon Steinhardt
Editore: HarperCollins Publishers Inc, United States (2013)
ISBN 10: 0062125699 ISBN 13: 9780062125699
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Descrizione libro HarperCollins Publishers Inc, United States, 2013. Hardback. Condizione libro: New. 229 x 155 mm. Language: English . Brand New Book. Who are your next customers - not just the ones you are serving today but the ones you ll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? According to globe-trotting innovation expert Jan Chipchase, most of the clues are right in front of us, hidden in plain sight. The key is learning to see the ordinary in a revolutionary new way, to see beyond what people are doing to understand why. As Executive Creative Director of Global Insights at frog design, an award-winning global design and innovation company, Chipchase shows us how to see the world differently, drawing on the everyday from making a phone call, to filling up a gas tank through to ascertaining whether its half and half you are pouring into your coffee. He s eternally looking for opportunities-gaps, anomalies, and contradictions-that will give his clients, some of the world s largest companies, a distinct competitive advantage, whether they re delivering the most low-tech bar of soap or through to the most high-tech wireless network. In Hidden in Plain Sight , Chipchase takes readers on his journeys across the globe, sharing his methods for identifying unmet customer needs. No matter where he stops-whether Kabul or Cleveland-Chipchase s goals are the same: to spot and decode the routines of daily life and to help readers use the very same tools that he and his team use to see - and capitalize upon - what is hidden in plain sight today to create businesses tomorrow. Codice libro della libreria AA89780062125699

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Descrizione libro Harper Collins Publishers. Condizione libro: New. Brand New. Codice libro della libreria 0062125699

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Descrizione libro Harpercollins, 2013. HRD. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria VC-9780062125699

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Chipchase, Jan; Steinhardt, Simon
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Descrizione libro HarperBusiness. Hardcover. Condizione libro: New. 0062125699 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Codice libro della libreria 16307009

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Jan Chipchase, Simon Steinhardt
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Descrizione libro Hardback. Condizione libro: New. Not Signed; Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them in the future? How do you figure this out ahead of your competitors? According to globe-trotting innovation. book. Codice libro della libreria ria9780062125699_rkm

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Jan Chipchase
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Descrizione libro HarperCollins Publishers Inc, 2013. HRD. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780062125699

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Jan Chipchase, Simon Steinhardt
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Descrizione libro HarperCollins Publishers Inc 2013-06-20, New York, 2013. hardback. Condizione libro: New. Codice libro della libreria 9780062125699

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Jan Chipchase
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Descrizione libro HarperCollins Publishers Inc, 2013. HRD. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria HR-9780062125699

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