Hogshead, Sally Fascinate

ISBN 13: 9780062206480

Fascinate

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9780062206480: Fascinate

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1.

Hogshead, Sally
ISBN 10: 0062206486 ISBN 13: 9780062206480
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97800622064800000000

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2.

Sally Hogshead
Editore: HarperCollins Publishers Inc, United States (2016)
ISBN 10: 0062206486 ISBN 13: 9780062206480
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Descrizione libro HarperCollins Publishers Inc, United States, 2016. Hardback. Condizione libro: New. Revised and Updated ed. 229 x 152 mm. Language: English . Brand New Book. Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000 ? And then there s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word fascinate comes from the Latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: *Increase prices with ideas from poker to Play-Doh*Build revenue by learning about the $14 million license plate*Get better leads through hypnosis by Sigmund Freud and Steve Jobs*Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities-including Twitter, IBM, Porsche, and New York University-use the Fascinate system to captivate their customers. Why? The answers are in this book. Codice libro della libreria AA89780062206480

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3.

Sally Hogshead
Editore: HarperCollins Publishers Inc, United States (2016)
ISBN 10: 0062206486 ISBN 13: 9780062206480
Nuovi Rilegato Quantità: 10
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The Book Depository
(London, Regno Unito)
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Descrizione libro HarperCollins Publishers Inc, United States, 2016. Hardback. Condizione libro: New. Revised and Updated ed. 229 x 152 mm. Language: English . Brand New Book. Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000 ? And then there s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word fascinate comes from the Latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: *Increase prices with ideas from poker to Play-Doh*Build revenue by learning about the $14 million license plate*Get better leads through hypnosis by Sigmund Freud and Steve Jobs*Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities-including Twitter, IBM, Porsche, and New York University-use the Fascinate system to captivate their customers. Why? The answers are in this book. Codice libro della libreria AA89780062206480

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Hogshead, Sally
Editore: Harper Collins Publishers
ISBN 10: 0062206486 ISBN 13: 9780062206480
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Descrizione libro Harper Collins Publishers. Condizione libro: New. Brand New. Codice libro della libreria 0062206486

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5.

Sally Hogshead
Editore: HarperCollins Publishers Inc
ISBN 10: 0062206486 ISBN 13: 9780062206480
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Descrizione libro HarperCollins Publishers Inc. Hardback. Condizione libro: new. BRAND NEW, Fascinate: How to Make Your Brand Impossible to Resist (Revised and Updated), Sally Hogshead, A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior-fascination-and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: * Which brand of frozen peas you pick in the case * Which city, neighborhood, and house you choose * Which profession and company you join * Where you go on vacation * Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed-power, passion, innovation, alarm, mystique, prestige, and alert-Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating-and more successful. Codice libro della libreria B9780062206480

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Sally Hogshead
Editore: HarperCollins Publishers Inc (2016)
ISBN 10: 0062206486 ISBN 13: 9780062206480
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Descrizione libro HarperCollins Publishers Inc, 2016. HRD. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780062206480

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Hogshead, Sally
ISBN 10: 0062206486 ISBN 13: 9780062206480
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Descrizione libro Hardcover. Condizione libro: New. Codice libro della libreria 9876739

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Sally Hogshead
ISBN 10: 0062206486 ISBN 13: 9780062206480
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Descrizione libro Hardback. Condizione libro: New. Not Signed; Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Master marketer S. book. Codice libro della libreria ria9780062206480_rkm

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Hogshead, Sally
Editore: HarperBusiness (2016)
ISBN 10: 0062206486 ISBN 13: 9780062206480
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Descrizione libro HarperBusiness, 2016. Hardcover. Condizione libro: New. Codice libro della libreria 0062206486

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10.

Sally Hogshead
Editore: HarperCollins Publishers Inc 2016-06-02, New York (2016)
ISBN 10: 0062206486 ISBN 13: 9780062206480
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Descrizione libro HarperCollins Publishers Inc 2016-06-02, New York, 2016. hardback. Condizione libro: New. Codice libro della libreria 9780062206480

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