Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?
And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.
The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.
This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.
This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.
Dive into the science of fascination and learn how to:
Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC's Today show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
GRATIS
In U.S.A.
Descrizione libro Hardcover. Condizione: new. Codice articolo 9780062206480
Descrizione libro Condizione: New. Codice articolo 23207168-n
Descrizione libro Hardcover. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_0062206486
Descrizione libro Condizione: New. Brand New. Codice articolo 0062206486
Descrizione libro Hardcover. Condizione: new. Buy for Great customer experience. Codice articolo GoldenDragon0062206486
Descrizione libro Hardcover. Condizione: new. Hardcover. Why is Jaegermeister the most popular brand nobody likes Why do women pay more to be fascinating than they spend on food and clothes What raises the price of gummy worms by 1000%And then theres the most important question of all: How can your brand become impossible to resist Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.The word fascinate comes from the Latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogsheads latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-DohBuild revenue by learning about the $14 million license plateGet better leads through hypnosis by Sigmund Freud and Steve JobsAttract raving fans by following the cult of pistachio ice creamWhether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world Hundreds of large corporations, small businesses, and universitiesincluding Twitter, IBM, Porsche, and New York Universityuse the Fascinate system to captivate their customers. Why The answers are in this book. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780062206480
Descrizione libro Hardcover. Condizione: new. New. Codice articolo Wizard0062206486
Descrizione libro Condizione: New. Buy with confidence! Book is in new, never-used condition. Codice articolo bk0062206486xvz189zvxnew
Descrizione libro Condizione: New. New! This book is in the same immaculate condition as when it was published. Codice articolo 353-0062206486-new
Descrizione libro hardback. Condizione: New. Codice articolo 9780062206480