Darling, You Can't Do Both: And Other Noise to Ignore on Your Way Up - Brossura

Kestin, Janet; Vonk, Nancy

Brossura

ISBN 10: 0062342959 ISBN 13: 9780062342959

Casa editrice: HarperCollins, 2015

Riassunto

Janet Kestin and Nancy Vonk have built their careers on unconventional creative thinking. As the team behind Dove’s Evolution video, they famously stripped away the photoshopping, lighting and make-up to sell real beauty. But after years of winning awards for rethinking brands, they realized that they wanted to spend more of their time rethinking the way we work-or, in many cases and places, the way our work doesn’t work for us, and especially for women. And so they tackled the problem in their hallmark style-by turning expectations upside down and shaking them. Soundly.

Darling, You Can’t Do Both, is a smart, relatable guide for all of the women who embraced the spirit of Lean In but were left wondering where to start-how could they, in all industries and at all levels, really start to change the institutions they work in from the ground up. Janet Kestin and Nancy Vonk’s answer is that women need to start breaking rules they’ve always tacitly accepted, and start understanding how being a woman in business is an asset, not a liability. They argue that motherhood creates better leaders, that you should be letting the intern help solve your biggest problems and that networking isn’t just the icky business of golf clubs and business cards. Darling, You Can’t Do Both will spark a new thread of conversation about women in the workplace--one that isn’t about accepting defeat or blaming ourselves, but is instead about moving (and looking) forward.

Su questo libro

L'autore:

JANET KESTIN and NANCY VONK spent thirteen years as co-chief creative officers of Ogilvy & Mather Toronto. They delivered world-beating results for global brands like Unilever and Kraft, including Cannes Grand Prix-winning work for Dove's Campaign for Real Beauty and a Grand Clio for "Diamond Shreddies." They are the authors of Pick Me, the ad industry advice column "Ask Jancy" and frequent contributors to several publications, including Fast Company. In 2012, they were named among Ad Age's 100 Most Influential Women in Advertising. Now with Swim, their new creative leadership lab, they approach leadership training a little differently. Well, a lot differently.

Su questa edizione

• Editore: HarperCollins
• Data di pubblicazione: 2015
• ISBN 10: 0062342959
• ISBN 13: 9780062342959
• Rilegatura: Copertina flessibile
• Numero di pagine: 304