Pitch Perfect: How to Say It Right the First Time, Every Time - Brossura

Bill McGowan

Brossura

ISBN 10: 0062390651 ISBN 13: 9780062390653

Casa editrice: HarperBusiness, 2015

Riassunto

Media coach and Emmy Award-winning correspondent Bill McGowan shares his secrets of pitch perfect communications, showing readers how to communicate with confidence.

During the pivotal moments of our lives, our results are often determined not by what we do, but instead by what we say. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing in your career or suffering a demotion. During these moments, it s important to be Pitch Perfect-to use precisely the right tone to convey the right message to the right person at the right time. Such Pitch Perfect moments serve as crucial junctures in our personal and professional journeys. Here, renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan will lay out his principles of persuasion, including:

The Scorsese Principle: Hold attention with visual images that show your story. Direct the film that plays in your listener s mind.

The Pasta Sauce Principle: Cure boredom by boiling down your message, making it as rich and brief as possible.

The Seamless Stitch Principle: Make your point by transitioning so that your audience doesn t even notice that you just changed the topic.

You ll learn how to overcome all of these communication pitfalls. The Principles of Persuasion are as easy to learn, implement, and master as they are effective. The right language-both verbal and nonverbal-can make you seem confident, persuasive, and certain. It can stir people to listen closely to your every word and remember you long after you ve left the room.

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Recensione:

With Bill McGowan’s book in front of you, your days of thinking “I wish I had said that” will be behind you. His peerless advice offers readers a real chance to be heard and to succeed. (Sheryl Sandberg)

“Bill McGowan has captured the indefinable human essence of his teaching on the written page. You are assured of learning more than you can imagine while enjoying Pitch Perfect.” (Wynton Marsalis, managing and artistic director, Jazz at Lincoln Center)

“[This] guidebook....is evenhanded and straightforward and brims with advice for anyone hoping to brush up on public speaking, effective presentation skills and interviewing prowess both within and outside of the contemporary workforce marketplace.” (Kirkus Reviews)

“Success depends on having a great game plan. In Pitch Perfect, Bill McGowan provides just that-winning strategies for how to improve your communication skills, especially in life’s red-zone situations.” (Eli Manning, quarterback, New York Giants)

“In today’s world of micromessages and fleeting attention spans, connecting with your audience is more important than ever. Bill McGowan’s Pitch Perfect provides valuable and proven strategies for anyone looking to communicate effectively.” (Denise Morrison, president and CEO, Campbell Soup Company)

“Bill McGowan has identified a fresh and simple way for us to rethink how we communicate. His innovative strategies work not just in our professional lives but in everyday life as well. That’s why he’s an excellent teacher and why I always enjoy working with him.” (Daniel Ek, CEO, Spotify)

“Bill McGowan proves in Pitch Perfect what his clients already know-he is the premiere communications coach in business today. His insightful advice and strategies work.” (Thomas Keller, The French Laundry)

“You can learn to express yourself more effectively, handle difficult conversations gracefully and deliver a great presentation by following and practicing...McGowan packs the book with valuable examples of what was said versus what should have been said...Filled with smart, valuable advice, Pitch Perfect is a home run.” (Success)

L'autore:

Bill McGowan, founder and CEO of Clarity Media Group, is a two-time Emmy Award-winning correspondent who has reported more than 700 nationally televised stories and anchored hundreds of hours of news and information programming. During his 25 years in television, McGowan conducted hundreds of interviews with newsmakers, CEOs, celebrities, book authors and editors, attorneys, and famous athletes. Specializing in everything from hard-hitting investigative reports to feature lifestyle segments, his credits include ABC News 20/20, and CBS News 48 Hours. McGowan now uses that experience to coach and train on-air talent. As a media coach, McGowan trains everyone from corporate CEOs to celebrities to the average job seeker. Among many others, his clients have included Facebook Founder Mark Zuckerberg, New York Giants quarterback Eli Manning, actress Katherine Heigl, chef Thomas Keller, fashion critics Nina Garcia and Tim Gunn, and singer and songwriter Kelly Clarkson. McGowan also speaks regularly to large corporate audiences for companies like Diageo, Wrigley, Campbell s, IKEA, Teach for America, Time Inc. and Clinique.

Su questa edizione

• Editore: HarperBusiness
• Data di pubblicazione: 2015
• ISBN 10: 0062390651
• ISBN 13: 9780062390653
• Rilegatura: Copertina flessibile
• Numero di pagine: 288