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Ben Parr is an award-winning journalist, entrepreneur, investor, and expert on attention. He is the cofounder and managing partner of DominateFund, a venture capital firm; was coeditor and editor-at-large of Mashable; and served as columnist for CNET. Parr was named one of the top ten tech journalists in the world by Say Media and named to the Forbes "30 Under 30." He lives in San Francisco.
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Descrizione libro Soft Cover. Condizione: new. Codice articolo 9780062414885
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Descrizione libro Paperback or Softback. Condizione: New. Captivology: The Science of Capturing People's Attention 0.4. Book. Codice articolo BBS-9780062414885
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Descrizione libro Paperback. Condizione: new. Paperback. Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace Why do some musicians grow as popular as Beyonce, while others never make the charts Why do some nonprofits, such as Charity: Water, succeed in getting our donations, while other charities are ineffective And why cant anyone seem to ever get the attention of their kidsIn Captivology, Ben Parr, former editor of Mashable and cofounder of DominateFund, reveals how and why our mind pays attention to some events, ideas, or people and not others. Vividly bringing to life the stories of entrepreneurs, musicians, filmmakers, thought leaders, political strategists, magicians, and other masters of attention, Parr presents a new understanding of how attention works and identifies seven captivation triggerstechniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. These triggers spark our brains attention response systems by appealing to fundamental aspects of human nature.Combining the latest scientific research with interviews of visionaries who have successfully brought attention to their ideas, projects, and companies (Facebooks Sheryl Sandberg, film director Steven Soderbergh, LinkedIns CEO Jeff Weiner, New York Times bestselling author Susan Cain, and more), Parr makes the case that you can rise above the noisy crowd and be heardwithout having to shout.Insightful and practical, Captivology will change how you tell your kid to clean herroom, deliver your next presentation, appeal to the world to support your cause, or attract users to your product. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780062414885
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Descrizione libro Paperback. Condizione: Brand New. reprint edition. 250 pages. 8.00x5.50x0.75 inches. In Stock. Codice articolo x-0062414887