Here for the first time is a collection of work consisting exclusively of self-promotional pieces from designers and design companies. In a climate of increasing competition, this anthology showcases the infinite ingenuity of today's graphic artists. What do they do to get noticed, get called and get hired? From interactive websites and printed brochures to more eccentric promotional items, such as balloons and giant jars of 'Cheeto's', here are more than 150 examples from some of the most creative studios from around the world.
This is an essential collection for all designers. It is sure to amuse, amaze and inspire.
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David E. Carter has produced more than 75 books on logo design and corporate identity. Since his first work, The Book of American Trade Marks, was published in 1972, he has been the leading source for information in this field.
He has conducted corporate identity seminars for Advertising Agein locations as diverse as New York, Chicago, Los Angeles, helsinki, São Paulo, and Singapore.
He is also active as identity consultant for companies, and has affiliate offices in Bangkok and Jakarta from which he serves clients in Asia.
Along the way, he formed an ad agency which quickly gained AAAA membership and a Clio Award. Next, he formed his own television production company which did work that appeared on PBS and The Tonight Show Starring Johnny Carson.He won seven Emmy awards as a writer/producer.
At the age of 50, Carter went back to the classroom, earning an MBA from Syracuse University. Three years later, he graduated from OPM (Owner/President Management) program at the Harvard Business School.
He and his wife live in Kentucky and Florida.
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Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Good. Used book that is in clean, average condition without any missing pages. Codice articolo 2000095-6
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Da: More Than Words, Waltham, MA, U.S.A.
Condizione: Very Good. . goodFormer Library book. All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Codice articolo WAL-T-4a-00931
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hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Codice articolo S_387760727
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Da: HPB-Emerald, Dallas, TX, U.S.A.
Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Codice articolo S_202399359
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Da: Wonder Book, Frederick, MD, U.S.A.
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Da: Better World Books Ltd, Dunfermline, Regno Unito
Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo GRP72255961
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Da: Anybook.com, Lincoln, Regno Unito
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780066213552. Codice articolo 5816654
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Da: Goulds Book Arcade, Sydney, Newtown, Sydney, NSW, Australia
Hardcover. Condizione: USED_VERYGOOD. Condizione sovraccoperta: Very Good. The dust jacket has and has a little wear with a few small scuffs on the edges. 144 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Codice articolo 172348
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Da: Fundus-Online GbR Borkert Schwarz Zerfaß, Berlin, Germania
Condizione: Sehr gut. 144 S. Ein gutes und sauberes Exemplar. - ENGLISCH - Selbstdarstellung für Designer. Mit 150 Beispielen für Businesscards, Websites, Portfolios -- They say there's no such thing as bad publicity, but when it comes to self-promotion the pitfalls are wide and deep. Designers and design companies face a special challenge because every self-promotional item they produce - every brochure, web page, flyer, poster or artifact - is also an example of their work, a showcase of their creative talent. When self-promotion misfires, the results can be disastrous. Poor design judgement, an inappropriate concept or a badly timed mailing can all alienate existing clients or deter good prospects. On the other hand there is no doubt that confident, original promotional work that intrigues and entices can be the first step in a long and fruitful relationship. This unrivaled collection of work from design studios around the world shows a wide range of solutions to the thorny, perennial problem of self-promotion. The freshness and diversity of approach reveals that although everyone is saying essentially the same thing - ME, ME, ME -there are near-infinite ways of saying it. This book is intended to inspire, inform, and amuse. It is an essential reference for graphics professionals and students and an original sourcebook for anyone who commissions design or is simply fascinated by the creative process. ISBN 006621355X Sprache: Englisch Gewicht in Gramm: 1550 Mit zahlr. auch farb. Abb. - Gebundene Ausgabe mit Schutzumschlag. Codice articolo 932290
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