Amazon.Com: Get Big Fast - Brossura

Spector, Robert

Brossura

ISBN 10: 0066620422 ISBN 13: 9780066620428

Casa editrice: Harperbusiness, 2011

Riassunto

Traces the company's beginnings and entrepreneur Jeff Bezos's business practices and strategies, revealing how the e-commerce giant became a brand leader and how it is struggling with the factors affecting dot com businesses. Reprint. 15,000 first printing.

Su questo libro

L'autore:

Robert Spector has reported on business for USA Today, UPI International, NASDAQ Magazine, and Women's Wear Daily and appears frequently on television and radio. He is the author of the national bestseller The Nordstrom Way.

Product Description:

In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce."Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.

Su questa edizione

• Editore: Harperbusiness
• Data di pubblicazione: 2011
• ISBN 10: 0066620422
• ISBN 13: 9780066620428
• Rilegatura: Copertina flessibile
• Numero di pagine: 277