The Engaged Customer: The New Rules of Internet Direct Marketing - Brossura

Brondmo, Hans Peter

Brossura

ISBN 10: 0066620791 ISBN 13: 9780066620794

Casa editrice: Harperbusiness, 2002

Riassunto

Identifies the profit potentials in Internet direct marketing, explaining how companies can create online relationships with customers by tailoring marketing strategies to customer preference, buying patterns, and interests, presenting case examples by such top companies as Hewlett-Packard and Victoria's Secret. Reprint.

Su questo libro

L'autore:

Hans Peter Brondmo is a successful entrepreneur and the founder of Post Communications, acquired in April 2000 by Netcentives (NCNT). Post is the leading provider of customized email marketing solutions. Educated at MIT, Brondmo is a widely recognized authority, thought leader, and frequent speaker on the subject of Internet marketing. He has been profiled in the New York Times, Fast Company, DM News, and Salon.com, among others. He lives on top of a hill in San Francisco.

Product Description:

Book by Brondmo Hans Peter

Su questa edizione

• Editore: Harperbusiness
• Data di pubblicazione: 2002
• ISBN 10: 0066620791
• ISBN 13: 9780066620794
• Rilegatura: Copertina flessibile
• Numero di pagine: 288