Marketing of Information Technology

 
9780070248724: Marketing of Information Technology


The success of a product or service depends as much on its marketing as its make. And successful marketing rests on a scientific approach to the entire technology cycle, innovation, and domain knowledge of the marketing personnel. Since information technology industry changes faster than any other industry, vendors and marketers need to stay abreast of the latest trends in technological development and newer means of delivering IT services.

A distilled account of the author's first-hand experience with IT, this book aims to provide the knowledge of marketing of IT. Adopting a practical approach and jargon-free language, it explains how an IT ware can be made market-focused at every stage--from concept to post-sales support--thereby improving the probability of its success in the market.

Marketing of Information Technology covers:

  • Introduction to the primary ware of IT- concepts, products, services and intellectual property rights.


  • Cost and pricing of IT wares, and "free and open" wares.


  • Requirements for marketing of IT-globalization, technical marketing, branding, launching, and technical support.


  • Indian IT market scenario and marketing


  • This book will serve as a professional guide for managers, decision-makers and marketers in IT companies and students aspiring to specialize in marketing of IT.

    Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

    L'autore:

    K Venkatesh has been teaching "Marketing of IT" course at IIM Bangalore since 2003. He has delivered lectures at the University of Michigan Law School, and Indian Institute of Science, Bangalore, and has also taught at the padre Conceicao College of Engineering, Goa. He has 14 years of experience in the IT industry in various areas such as designing, launching and marketing of IT products and services with reputed organizations like Adobe Systems Inc., Aventail, Wipro, and Centre for Development of Advanced Computing (C-DAC). An engineering graduate from Bangalore University, Venkatesh holds a post graduate degree in Software Enterprise Management (PGSEM) from IIM Bangalore.

    Contenuti:

    Part I: Marketing of Information Technology

    Chapter 1. Introduction to Marketing of Information Technology

    Chapter 2. Classification of Information Technology Products Market

    Chapter 3. Classification of Information Technology Services Market

    Chapter 4. Information Technology Intellectual Property Market

    Part II: Financial Aspects of Information Technology Marketing

    Chapter 5. Total Cost of Information Technology Ownership

    Chapter 6. Pricing of Information Technology Products and Services

    Chapter 7. Free Software - What is this Freedom?

    Part III: Requirements for Marketing of Information Technology

    Chapter 8. Globalization of Information Technology

    Chapter 9. Branding of Information Technology Products and Services

    Chapter 10. Roles of Technical Marketing in Information Technology

    Chapter 11. Launching of Information Technology Products and Services

    Chapter 12. Role of Technical Support in Marketing in Information Technology

    Part IV: Geographical Aspects of Marketing of Information Technology

    Chapter 13. Information Technology in India - Market Scenario and Marketing

    Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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    1.

    K. Venkatesh
    Editore: McGraw Hill Education (2008)
    ISBN 10: 0070248729 ISBN 13: 9780070248724
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    Descrizione libro McGraw Hill Education, 2008. Softcover. Condizione libro: New. First edition. The success of a product or service depends as much on its marketing as its make. And successful marketing rests on a scientific approach to the entire technology cycle, innovation, and domain knowledge of the marketing personnel. Since information technology industry changes faster than any other industry, vendors and marketers need to stay abreast of the latest trends in technological development and newer means of delivering IT services. A distilled account of the author`s first-hand experience with IT, this book aims to provide the knowledge of marketing of IT. Adopting a practical approach and jargon-free language, it explains how an IT ware can be made market-focused at every stage--from concept to post-sales support--thereby improving the probability of its success in the market. Marketing of Information Technology covers: # Introduction to the primary ware of IT- concepts, products, services and intellectual property rights. # Cost and pricing of IT wares, and "free and open" wares. # Requirements for marketing of IT-globalization, technical marketing, branding, launching, and technical support. # Indian IT market scenario and marketing This book will serve as a professional guide for managers, decision-makers and marketers in IT companies and students aspiring to specialize in marketing of IT. Table of contents Part I: Marketing of Information Technology Chapter 1. Introduction to Marketing of Information Technology Chapter 2. Classification of Information Technology Products Market Chapter 3. Classification of Information Technology Services Market Chapter 4. Information Technology Intellectual Property Market Part II: Financial Aspects of Information Technology Marketing Chapter 5. Total Cost of Information Technology Ownership Chapter 6. Pricing of Information Technology Products and Services Chapter 7. Free Software - What is this Freedom? Part III: Requirements for Marketing of Information Technology Chapter 8. Globalization of Information Technology Chapter 9. Branding of Information Technology Products and Services Chapter 10. Roles of Technical Marketing in Information Technology Chapter 11. Launching of Information Technology Products and Services Chapter 12. Role of Technical Support in Marketing in Information Technology Part IV: Geographical Aspects of Marketing of Information Technology Chapter 13. Information Technology in India - Market Scenario and Marketing Printed Pages: 172. Codice libro della libreria 24857

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    K. Venkatesh
    Editore: McGraw Hill Education (2008)
    ISBN 10: 0070248729 ISBN 13: 9780070248724
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    Descrizione libro McGraw Hill Education, 2008. Softcover. Condizione libro: New. First edition. The success of a product or service depends as much on its marketing as its make. And successful marketing rests on a scientific approach to the entire technology cycle, innovation, and domain knowledge of the marketing personnel. Since information technology industry changes faster than any other industry, vendors and marketers need to stay abreast of the latest trends in technological development and newer means of delivering IT services. A distilled account of the author`s first-hand experience with IT, this book aims to provide the knowledge of marketing of IT. Adopting a practical approach and jargon-free language, it explains how an IT ware can be made market-focused at every stage--from concept to post-sales support--thereby improving the probability of its success in the market. Marketing of Information Technology covers: # Introduction to the primary ware of IT- concepts, products, services and intellectual property rights. # Cost and pricing of IT wares, and "free and open" wares. # Requirements for marketing of IT-globalization, technical marketing, branding, launching, and technical support. # Indian IT market scenario and marketing This book will serve as a professional guide for managers, decision-makers and marketers in IT companies and students aspiring to specialize in marketing of IT. Table of contents Part I: Marketing of Information Technology Chapter 1. Introduction to Marketing of Information Technology Chapter 2. Classification of Information Technology Products Market Chapter 3. Classification of Information Technology Services Market Chapter 4. Information Technology Intellectual Property Market Part II: Financial Aspects of Information Technology Marketing Chapter 5. Total Cost of Information Technology Ownership Chapter 6. Pricing of Information Technology Products and Services Chapter 7. Free Software - What is this Freedom? Part III: Requirements for Marketing of Information Technology Chapter 8. Globalization of Information Technology Chapter 9. Branding of Information Technology Products and Services Chapter 10. Roles of Technical Marketing in Information Technology Chapter 11. Launching of Information Technology Products and Services Chapter 12. Role of Technical Support in Marketing in Information Technology Part IV: Geographical Aspects of Marketing of Information Technology Chapter 13. Information Technology in India - Market Scenario and Marketing Printed Pages: 172. Codice libro della libreria 24857

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    ISBN 10: 0070248729 ISBN 13: 9780070248724
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    Descrizione libro McGraw-Hill Education - Europe, United States, 2009. Paperback. Condizione libro: New. 228 x 154 mm. Language: N/A. Brand New Book. The success of a product or service depends as much on its marketing as its make. And successful marketing rests on a scientific approach to the entire technology cycle, innovation, and domain knowledge of the marketing personnel. Since information technology industry changes faster than any other industry, vendors and marketers need to stay abreast of the latest trends in technological development and newer means of delivering IT services. A distilled account of the author s first-hand experience with IT, this book aims to provide the knowledge of marketing of IT. Adopting a practical approach and jargon-free language, it explains how an IT ware can be made market-focused at every stage - from concept to post-sales support - thereby improving the probability of its success in the market. Marketing of Information Technology covers: introduction to the primary ware of IT - concepts, products, services, and intellectual property rights; cost and pricing of IT wares, and free and open wares; requirements for marketing of IT-globalization, technical marketing, branding, launching, and technical support; and, Indian IT market scenario and marketing. This book will serve as a professional guide for managers, decision-makers and marketers in IT companies and students aspiring to specialize in marketing of IT. Codice libro della libreria AA39780070248724

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    ISBN 10: 0070248729 ISBN 13: 9780070248724
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    Descrizione libro McGraw-Hill Education - Europe, United States, 2009. Paperback. Condizione libro: New. 228 x 154 mm. Language: N/A. Brand New Book. The success of a product or service depends as much on its marketing as its make. And successful marketing rests on a scientific approach to the entire technology cycle, innovation, and domain knowledge of the marketing personnel. Since information technology industry changes faster than any other industry, vendors and marketers need to stay abreast of the latest trends in technological development and newer means of delivering IT services. A distilled account of the author s first-hand experience with IT, this book aims to provide the knowledge of marketing of IT. Adopting a practical approach and jargon-free language, it explains how an IT ware can be made market-focused at every stage - from concept to post-sales support - thereby improving the probability of its success in the market. Marketing of Information Technology covers: introduction to the primary ware of IT - concepts, products, services, and intellectual property rights; cost and pricing of IT wares, and free and open wares; requirements for marketing of IT-globalization, technical marketing, branding, launching, and technical support; and, Indian IT market scenario and marketing. This book will serve as a professional guide for managers, decision-makers and marketers in IT companies and students aspiring to specialize in marketing of IT. Codice libro della libreria AA39780070248724

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    Descrizione libro Softcover. Condizione libro: New. 1st edition. Brand New; Paperback; Black & White Edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Codice libro della libreria INABINIS1425500

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    Descrizione libro McGraw-Hill Education / India 01/08/2012, 2012. Condizione libro: NEW. - Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Codice libro della libreria 1111-9780070248724

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    Descrizione libro Condizione libro: Brand New. New. SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Codice libro della libreria SHUB108522

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    Descrizione libro Condizione libro: New. New. International edition. Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Codice libro della libreria ABE-BOOK-108522

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    Descrizione libro 2009. Paperback. Condizione libro: New. 150mm x 230mm x 14mm. Paperback. Suitable for managers, decision-makers and marketers in IT companies and students, this title intends to provide the knowledge of marketing of IT. It explains how an IT ware can be made m.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 0.115. Codice libro della libreria 9780070248724

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