Marketing Of Information Technology - Brossura

Venkatesh, K

Brossura

ISBN 10: 0070248729 ISBN 13: 9780070248724

Casa editrice: McGraw Hill / India, 2009

Riassunto

The success of a product or service depends as much on its marketing as its make. And successful marketing rests on a scientific approach to the entire technology cycle, innovation, and domain knowledge of the marketing personnel. Since information technology industry changes faster than any other industry, vendors and marketers need to stay abreast of the latest trends in technological development and newer means of delivering IT services. A distilled account of the author's first-hand experience with IT, this book aims to provide the knowledge of marketing of IT. Adopting a practical approach and jargon-free language, it explains how an IT ware can be made market-focused at every stage--from concept to post-sales support--thereby improving the probability of its success in the market. Marketing of Information Technology covers: Introduction to the primary ware of IT- concepts, products, services and intellectual property rights. Cost and pricing of IT wares, and "free and open" wares. Requirements for marketing of IT-globalization, technical marketing, branding, launching, and technical support. Indian IT market scenario and marketing This book will serve as a professional guide for managers, decision-makers and marketers in IT companies and students aspiring to specialize in marketing of IT.

Su questo libro

L'autore:

K Venkatesh has been teaching "Marketing of IT" course at IIM Bangalore since 2003. He has delivered lectures at the University of Michigan Law School, and Indian Institute of Science, Bangalore, and has also taught at the padre Conceicao College of Engineering, Goa. He has 14 years of experience in the IT industry in various areas such as designing, launching and marketing of IT products and services with reputed organizations like Adobe Systems Inc., Aventail, Wipro, and Centre for Development of Advanced Computing (C-DAC). An engineering graduate from Bangalore University, Venkatesh holds a post graduate degree in Software Enterprise Management (PGSEM) from IIM Bangalore.

Contenuti:

Part I: Marketing of Information Technology

Chapter 1. Introduction to Marketing of Information Technology

Chapter 2. Classification of Information Technology Products Market

Chapter 3. Classification of Information Technology Services Market

Chapter 4. Information Technology Intellectual Property Market

Part II: Financial Aspects of Information Technology Marketing

Chapter 5. Total Cost of Information Technology Ownership

Chapter 6. Pricing of Information Technology Products and Services

Chapter 7. Free Software - What is this Freedom?

Part III: Requirements for Marketing of Information Technology

Chapter 8. Globalization of Information Technology

Chapter 9. Branding of Information Technology Products and Services

Chapter 10. Roles of Technical Marketing in Information Technology

Chapter 11. Launching of Information Technology Products and Services

Chapter 12. Role of Technical Support in Marketing in Information Technology

Part IV: Geographical Aspects of Marketing of Information Technology

Chapter 13. Information Technology in India - Market Scenario and Marketing

Su questa edizione

• Editore: McGraw Hill / India
• Data di pubblicazione: 2009
• ISBN 10: 0070248729
• ISBN 13: 9780070248724
• Rilegatura: Copertina flessibile