Presents the author's four-quadrant model of the brain and the corresponding thinking styles: logician, organizer, communicator, and visionary. Through practical explorations and exercises, this book shows individuals and organizations how to harness the power of the whole brain.
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"How can your business understand its customers on a more substantive level? Improve teamwork? And fully utilize its human assets, given the constant push to improve the bottom line?" The Whole Brain Business Book offers creative and innovative ways to address these vital issues. It will show you and your organization how to: break free of the "brain rut" that occurs when work is dominated by one thinking style; tap the talents of visionaries and communicators to blossom in times of chaos; build mentally diverse "Whole Brain Teams" that geometrically increase results in marketing, advertising, sales and all forms of problem solving; and develop breakthrough insights that will improve the way you supervise, manage, lead, and resolve conflict; and establish a climate for ongoing creativity and receptivity to change. Ned Herrmann's extensive, long-term research on thinking and creativity has won national awards. His work is widely regarded as superseding "left brain/right brain" models and other earlier concepts. He developed and validated the Herrmann Brain Dominance Instrument, as assessment tool completed by more than a million people, and designed leading international workshops on creative, strategic, and whole brain thinking. His ideas are in use at Fortune 100 companies and smaller firms worldwide. Here at last he presents his concepts to business readers everywhere. Enhanced by exercises that will help you to better understand your own thinking styles - and enriched by examples from DuPont, General Electric, and other companies now profiting from Whole Brain Technology - The Whole Brain Business Book will introduce new levels of flexibility, creativity, and innovation into yourcorporate culture.About the Author:
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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Descrizione libro McGraw-Hill. Hardcover. Condizione libro: New. 0070284628 Ships promptly. Codice libro della libreria GHP1471DPGG053017H0269A
Descrizione libro Hardcover. Condizione libro: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Codice libro della libreria 0070284628BNA
Descrizione libro Condizione libro: Brand New. Book Condition: Brand New. Codice libro della libreria 97800702846231.0
Descrizione libro McGraw-Hill, 1996. Hardcover. Condizione libro: New. book. Codice libro della libreria 0070284628
Descrizione libro McGraw-Hill, 1996. Hardcover. Condizione libro: New. 1. Codice libro della libreria DADAX0070284628
Descrizione libro McGraw-Hill, 1996. Hardcover. Condizione libro: New. Codice libro della libreria P110070284628
Descrizione libro McGraw-Hill, 1996. Condizione libro: new. Shiny and new! Expect delivery in 20 days. Codice libro della libreria 9780070284623-1