The Mind Of The Strategist: The Art of Japanese Business: Art of Japanese Business [Lingua inglese] - Brossura

Ohmae, Kenichi

Brossura

ISBN 10: 0070479046 ISBN 13: 9780070479043

Casa editrice: McGraw-Hill, 1991

Riassunto

A guide to the strategic planning techniques used by Japanese business executives explains how to identify the customer's needs, evaluate the strengths of the company, and overcome competition

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L'autore:

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Dalla quarta di copertina:

A Masterful Analysis of Company, Customer, and Competition

Kenichi Ohmae-voted by The Economist as one of the world's top five management gurus-changed the landscape of management strategy inThe Mind of the Strategist. In this compelling account of global business domination, Ohmae reveals the vital thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them.

Filled with case studies of strategic thinking in action, Ohmae's classic work inspires today's managers to excel to new heights of bold, imaginative thinking and solutions.

In many ways, Ohmae can be considered the modern reincarnation of a much older guru, Adam Smith.-Journal of Marketing

A fascinating window into the mind of one of Japan's premier strategists...full of ideas about how to improve strategic thinking.-Michael E. Porter, Graduate School of Business Administration, Harvard University

Su questa edizione

• Editore: McGraw-Hill
• Data di pubblicazione: 1991
• ISBN 10: 0070479046
• ISBN 13: 9780070479043
• Rilegatura: Copertina flessibile
• Numero di pagine: 304