"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek
"Revolutionary! Surprising!"Business Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
You've got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitorsand be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tacticsdefensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!
Praise For Marketing Warfare:
"By far the most valuable and exiting business book to come along in years."Glamour
"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."New York
"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."USA Today
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 2,44
In U.S.A.
Descrizione libro Condizione: New. Codice articolo 43737-n
Descrizione libro Paperback or Softback. Condizione: New. Marketing Warfare 0.6. Book. Codice articolo BBS-9780070527263
Descrizione libro Condizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Codice articolo OTF-S-9780070527263
Descrizione libro Soft Cover. Condizione: new. Codice articolo 9780070527263
Descrizione libro Paperback. Condizione: new. New Copy. Customer Service Guaranteed. Codice articolo think0070527261
Descrizione libro Paperback. Condizione: New. In shrink wrap. Codice articolo SDBOX1454-DB11162020-28
Descrizione libro Paperback. Condizione: New. Brand New!. Codice articolo 0070527261
Descrizione libro Condizione: New. Buy with confidence! Book is in new, never-used condition. Codice articolo bk0070527261xvz189zvxnew
Descrizione libro Paperback. Condizione: new. Paperback. You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years." - "Glamour". "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster." - "New York". "Chock-a-block with examples of successful and failed marketing campaigns.Makes for a very interesing and relevant read." - "USA Today". You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780070527263
Descrizione libro Condizione: New. Codice articolo I-9780070527263