Brand Positioning: Strategies for Competitive Advantage

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9780070581593: Brand Positioning: Strategies for Competitive Advantage

This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to:

  • Secure competitive advantage
  • Use celebrity endorsements to market products
  • Establish brand positioning on the Internet
  • And much more!

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

Subroto Sengupta has more than 30 years of experience in developing advertising campaigns for consumer and industrial brands. He is a graduate of the Advanced Management Program of the Harvard Business School and is a marketing communications consultant.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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1.

Sengupta ÿSubroto
Editore: McGraw Hill Education Pvt. Ltd.
ISBN 10: 0070581592 ISBN 13: 9780070581593
Nuovi Quantità: 20
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Descrizione libro McGraw Hill Education Pvt. Ltd. N.A. Condizione libro: New. International Edition. Codice libro della libreria 323248

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Subroto Sengupta
Editore: Tata McGraw-Hill Education Pvt. Ltd. (2005)
ISBN 10: 0070581592 ISBN 13: 9780070581593
Nuovi Softcover Quantità: > 20
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Descrizione libro Tata McGraw-Hill Education Pvt. Ltd., 2005. Softcover. Condizione libro: New. 2nd edition. # How do you give your brand a competitive edge in a `me-too? situation? # How do you differentiate your brand and give it a distinctive identity? How, in short, do you secure competitive advantage for your brand? Especially in a `mine-too? situation. The author answers all these questions and more, by discussing the concepts and principles involved in developing sound positioning strategy. He brings into focus its practice and applications with cases and examples from the Indian market. A large number of packaged goods, as well as some widely used durables such as two-wheelers, TV sets, etc. have been analysed. The second edition has new chapters on positioning of services and celebrity endorsements. Also new cases and examples have been included. With this coverage, the book will help markets and advertisers create sound positioning strategies for their brands. Table of contents 1. The Positioning Concept: Definitions and Illustrations 2. Positioning: Of What Stuff Is It Made? 3. Positioning is Rooted in Product Features?Or is it? 4. The Pursuit of Differential Advantage: Strategies for Competitive Advantage 5. Symbols by Which We Live and Buy 6. Positioning Successes ? Case Studies 7. A Fresh Look at Advertising Objectives 8. Positioning Through Celebrity Endorsement 9. Celebrity Endorsement 10. Stretch Your Brand ? But Watch Its Limits Printed Pages: 316. Codice libro della libreria 24101

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3.

Subroto Sengupta
Editore: Tata McGraw-Hill Education Pvt. Ltd. (2005)
ISBN 10: 0070581592 ISBN 13: 9780070581593
Nuovi Softcover Quantità: > 20
Da
A - Z Books
(New Delhi, DELHI, India)
Valutazione libreria
[?]

Descrizione libro Tata McGraw-Hill Education Pvt. Ltd., 2005. Softcover. Condizione libro: New. 2nd edition. # How do you give your brand a competitive edge in a `me-too? situation? # How do you differentiate your brand and give it a distinctive identity? How, in short, do you secure competitive advantage for your brand? Especially in a `mine-too? situation. The author answers all these questions and more, by discussing the concepts and principles involved in developing sound positioning strategy. He brings into focus its practice and applications with cases and examples from the Indian market. A large number of packaged goods, as well as some widely used durables such as two-wheelers, TV sets, etc. have been analysed. The second edition has new chapters on positioning of services and celebrity endorsements. Also new cases and examples have been included. With this coverage, the book will help markets and advertisers create sound positioning strategies for their brands. Table of contents 1. The Positioning Concept: Definitions and Illustrations 2. Positioning: Of What Stuff Is It Made? 3. Positioning is Rooted in Product Features?Or is it? 4. The Pursuit of Differential Advantage: Strategies for Competitive Advantage 5. Symbols by Which We Live and Buy 6. Positioning Successes ? Case Studies 7. A Fresh Look at Advertising Objectives 8. Positioning Through Celebrity Endorsement 9. Celebrity Endorsement 10. Stretch Your Brand ? But Watch Its Limits Printed Pages: 316. Codice libro della libreria 24101

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Subroto Sengupta
ISBN 10: 0070581592 ISBN 13: 9780070581593
Nuovi Softcover Quantità: > 20
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Descrizione libro Softcover. Condizione libro: New. 2nd edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Codice libro della libreria LPBDIN41433326

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5.

Subroto Sengupta
ISBN 10: 0070581592 ISBN 13: 9780070581593
Nuovi Softcover Quantità: > 20
Edizione Internazionale
Da
LowPriceBookDeals
(Wilmington, DE, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Softcover. Condizione libro: New. 2nd edition. Brand NEW, Paperback International Edition. Black & White or color, Cover and ISBN may be different but similar contents as US editions. Standard delivery takes 5-9 business days by USPS with tracking number. Choose expedited shipping for superfast delivery 2-4 business days by DHL/FEDEX. We also ship to PO Box addresses but by Standard delivery. International Edition Textbooks may bear a label -Not for sale in the U.S. or Canada- etc. printed only to discourage U.S. students from obtaining an affordable copy. Legal to use despite any disclaimer on cover as per US court. No access code or CD included unless specified. In some instances, the international textbooks may have different exercises at the end of the chapters. Printed in English. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries. Codice libro della libreria LPBD31433326

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Subroto Sengupta
Editore: McGraw-Hill Professional 01/07/2004 (2004)
ISBN 10: 0070581592 ISBN 13: 9780070581593
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Descrizione libro McGraw-Hill Professional 01/07/2004, 2004. Condizione libro: NEW. - Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Codice libro della libreria 1111-9780070581593

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Sengupta,Subroto
Editore: Tata McGraw-Hill Publishing Co (2005)
ISBN 10: 0070581592 ISBN 13: 9780070581593
Nuovi Paperback Quantità: 1
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Descrizione libro Tata McGraw-Hill Publishing Co, 2005. Paperback. Condizione libro: New. Never used!. Codice libro della libreria P110070581592

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