By the end of the decade, the 40-plus age group will control more than 75 percent of America's wealth. Marketers will want to understand this group's product and service preferences, as well as their buying behaviours. David Wolfe, regarded as one of the foremost experts on mature markets, challenges the stereotypes of ageing consumers and offers new insights into how to reach them and keep them loyal for life. He provides proven techniques for tapping the potential of this market and cites examples of real-life marketing triumphs and failures.
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Book by Wolfe David B
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Da: Wonder Book, Frederick, MD, U.S.A.
Condizione: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Codice articolo V15M-00485
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Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. pp. xviii + 302 Index 1st Edition. Codice articolo 2645374140
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Da: Majestic Books, Hounslow, Regno Unito
Condizione: New. pp. xviii + 302 Illus. Codice articolo 46392675
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