The Psychology of Attitude Change and Social Influence - Brossura

Zimbardo, Philip; Leippe, Michael

Brossura

ISBN 10: 0070728771 ISBN 13: 9780070728776

Casa editrice: McGraw-Hill Education, 1991

Riassunto

This text, part of the McGraw-Hill Series in Social Psychology, is for the student with no prior background in social psychology. Written by Philip Zimbardo and Michael Leippe, outstanding researchers in the field, the text covers the relationships existing between social influence, attitude change and human behavior. Through the use of current, real-life situations, the authors illustrate the principles of behavior and attitude change at the same time that they foster critical thinking skills on the part of the reader.

Su questo libro

Contenuti:

CHAPTER 1: A World of Influence

CHAPTER 2: Influencing Behavior: Taking Direct Approaches

CHAPTER 3: Influencing Attitudes Through Behavior: When Doing Can Become Believing

CHAPTER 4: Changing Attitudes Through Persuasion: Take My Words for it

CHAPTER 5: Making Persuasion Last: The Persistence and Behavioral Consequences of

Attitude Changes

CHAPTER 6: Resisting and Embracing Influence: The Yin and Yang of Persuasions

CHAPTER 7: Influence, Awareness, and the Unconscious: When What Your Don't Know May Change You

CHAPTER 8: Influence and the Legal System: Trying Experiences

CHAPTER 9: Social Influence in the Service of Health and Happiness

APPENDIX A: Research and the Experimental Method

APPENDIX B: Measuring Attitudes and their Components

Product Description:

Book by Philip G Zimbardo Michael R Leippe

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 1991
• ISBN 10: 0070728771
• ISBN 13: 9780070728776
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 288