Corporate Strategy - Brossura

Collis, David J.; Montgomery, Cynthia A

Brossura

ISBN 10: 0071111077 ISBN 13: 9780071111072

Casa editrice: McGraw-Hill Higher Education, 2004

Riassunto

Corporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation.

Su questo libro

Contenuti:

Chapter 1: An Introduction to Corporate Strategy

Appendix A: Past Approaches to Corporate Strategy Chapter

2: Resources and Rents

Appendix B: Business Strategy and Industry Analysis

Chapter 3: Scale and Scope within an Industry

Chapter 4: Diversified Expansion

Chapter 5: Organizational Limits to Firm Scope

Chapter 6: Managing the Multibusiness Corporation

Appendix C: Mechanisms for Achieving Corporate Coherence

Chapter 7: Creating Corporate Advantage

Chapter 8: Corporate Transformation

Chapter 9: Corporate Governance

Product Description:

1

Su questa edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2004
• ISBN 10: 0071111077
• ISBN 13: 9780071111072
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 256