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This book has always included the most recent research in strategy in a way that students can understand and apply to business cases and problems. In addition, it offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the "how" and not just the "what" and "why." The coverage of Michael Porter's classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-colour design, improved writing style and two new chapters on global and e-commerce strategy.
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- EditoreMcGraw Hill Higher Education
- Data di pubblicazione2004
- ISBN 10 0071112049
- ISBN 13 9780071112048
- RilegaturaCopertina flessibile
- Numero di pagine640
- Valutazione libreria
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Crafting and Executing Strategy: Text and Readings
Editore:
McGraw-Hill
(2005)
ISBN 10: 0071112049
ISBN 13: 9780071112048
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Valutazione libreria
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9780071112048. Codice articolo 7056522
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