Articoli correlati a Marketing Channels: A Relationship Management Approach
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
- EditoreMcGraw-Hill Publishing Co.
- Data di pubblicazione2001
- ISBN 10 0071121005
- ISBN 13 9780071121002
- RilegaturaCopertina flessibile
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Marketing Channels: a Relationship Management Approach
Editore:
McGraw-Hill Education - Europe
(2001)
ISBN 10: 0071121005
ISBN 13: 9780071121002
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Descrizione libro Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-Q-013-02590
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Foto dell'editore
Marketing Channels: A Relationship Management Approach
Editore:
McGraw-Hill
(2002)
ISBN 10: 0071121005
ISBN 13: 9780071121002
Antico o usato
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Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780071121002. Codice articolo 9017794
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Foto dell'editore
Marketing Channels: A Relationship Management Approach
Editore:
McGraw-Hill
(2002)
ISBN 10: 0071121005
ISBN 13: 9780071121002
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780071121002. Codice articolo 9853811
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