Consumer Behavior and Marketing Strategy - Brossura

Peter, J. Paul; Olson, Jerry C.

Brossura

ISBN 10: 0071121110 ISBN 13: 9780071121118

Casa editrice: McGraw-Hill Publishing Co., 2001

Riassunto

This text provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. It also provides the "Wheel of Consumer Analysis", a tool to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategies interact.

Dettagli dell?edizione

• Editore: McGraw-Hill Publishing Co.
• Data di pubblicazione: 2001
• ISBN 10: 0071121110
• ISBN 13: 9780071121118
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 576